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Digital Marketing Acquisition Analyst (Media Buyer)

Company: HighKey Snacks
Location: Orlando
Posted on: June 15, 2019

Job Description:

HighKey is seeking a Digital Marketing Acquisition Analyst (Media Buyer) to join our high-performance marketing team and assist in driving customer acquisition for our DTC website. This key team member will be involved during the entire customer buying cycle from start to finish. This entails optimizing landing pages, sales funnels, and ad campaigns, including Facebook.This role will report to the eCommerce Marketing Manager and will support all direct to consumer sales initiatives within our fast-paced business environment and be extremely detail oriented. They will also be someone who has strong analytical skills and enjoys learning new things.

What Youll Do:-- Assist with the creation and optimization of new product launch campaigns-- Co-develop ad campaigns via Facebook and other platforms to drive brand awareness, new customer acquisition, customer retention, and win back-- Collaborate and create content based on consumer insight and purchase behavior -- Perform regular tracking and analysis on the performance of each advertising campaign and create performance reports to assist in identifying successes and opportunities for improvement-- Continuously ideate, implement and measure results of A/B testing for both creatives and landing pages to optimize for engagement/conversions-- Stay apprised of industry standards, new media programs/opportunities and implement new strategies to reach aggressive growth targets

Qualifications:-- 1-2 years of relevant marketing experience -- Fundamental knowledge of digital marketing -- Excellent analytical, problem-solving, and decision-making skills with a passion for metrics-- Strong written, verbal, and listening communication skills-- Bachelors Degree preferred-- Experience Facebook ad management a plus-- Experience using Shopify, Many Chat, Zipify, and SMS marketing preferred

Qualities:

  • Self-motivated, nimble and highly results-driven in a fast paced and deadline driven environment
  • Openness and ability to learn new concepts and systems quickly
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload
  • Proactive and solutions oriented


    About HighKey Snacks

    Our story began in early 2018 with the belief that passion drives purpose. Inspired by our pristine Pacific Northwest surroundings and a community dedicated to responsibly-sourced food without artificial ingredients, our passion was to create snacks with simple ingredients that would energize you throughout the day and allow you to indulge in great flavors while on the go. No matter what mountains you're climbing, HighKey Snacks gives you the fuel you need to hit all your milestones without compromise.
    Snacking should make you feel good - not only with great taste, but also knowing that you're making good choices for your health and lifestyle. HighKey Snacks is committed to using only pure, wholesome ingredients that don't require adding chemicals or unpronounceable extras. Made with only simple, clean ingredients, these are snacks that let you fill up on great taste without slowing you down. They give you the nourishment you need to get to your next milestone. Grab them on the go or whenever you need a boost, and take a bite in the right direction.

    Why You Should Join Us:
    • Competitive compensation
    • Competitive PTO and Paid Holidays
    • Employer-sponsored medical, dental, vision and other supplemental benefits
    • 401K plan with an employer match
    • Casual Dress Code
    • Free products for you and your family
    • Work in a positive, well-balanced start-up environment with limitless career growth
    • See your work foster results that advance the legitimacy and proliferation of the company

Keywords: HighKey Snacks, Orlando , Digital Marketing Acquisition Analyst (Media Buyer), Professions , Orlando, Florida

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