Architect

Company: Iris Software Inc.
Location: Orlando
Posted on: January 16, 2022

Job Description:

Our E-commerce client, based out of Orlando, FL is looking to hire Sr. Google Tag/Tagging Architect (100%remote). This is a long term contract opportunity. Please advise if you would be interested to know more about this role, please share your resume at paramvir.bali@irissoftware.com for further discussion or in case you would like to refer someone.Responsibilities:

• Lead and architect technical vision for web analytics implementation, testing and reporting.
• Serve as the 'Tagging Architect' by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
• Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
• Develop and implement coding practices for site tagging and follow industry standards
• Develop custom solutions using JavaScript with within Google Tag Manager for tracking user behavior with Google Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies.
• Implement new analytics tags and strategically migrate old tag framework of GTM into the newly architected tagging framework of Google Tag Manager
• Collaborate with multiple development teams to engineer and manage a digital data layer across Visa's various digital properties (websites and mobile)
• Create best practices framework
• Test and validate the implementation of Google Analytics tagging changes throughout the development lifecycle
• Educate testing teams on the tools and methods to validate digital analytics tagging effectively
• Manage Google Analytics configurations including variables, classifications, and processing rules
• Translate Digital Product Managers' questions into KPIs and that can be measured from tracking user interactions on-site and within our mobile applications
• Assist the Digital Marketing team with managing on-site remarketing tags utilizing Google Tag Manager
• Assist development and marketing teams as a subject matter expert for the Eloqua and Marketo Marketing Automation tools, with a focus on Google Analytics and Google Tag Manager
• Implement third-party tagging with various vendors like - Demandbase, LinkedIn, Facebook, On24, Marketo, Eloqua, etc
• Leveraging analytics APIs and building automation tools for analytics reporting that includes platforms such as Google Analytics, Eloqua, Marketo(email marketing) etc.
• Conduct user training sessions on GA/GTM implementation to cross functional teams
• Write SQL queries for data extracts and other data analysis needs
• Complete accountability of testing the implementation
• Foster curiosity, creativity and innovative thinking among team members to look externally, challenge assumptions, and promote excellence in a results-driven culture.Qualifications:
  • Total 8-10 years of experience in digital marketing analytics space
  • 5+ years working with Google Analytics 360 suite with an excellent understanding of digital analytics tagging best practices
  • 5+ years experience in digital, ecommerce, web design, digital marketing, analytics or related field
  • 4+ years experience working with digital tag manager tools such as Google Tag Manager, Tealium IQ, Adobe Dynamic Tag Manager, Ensighten
  • Hands-on experience working on 3rd party tracking implementations using tag manager templates.
  • Must be a proficient JavaScript developer, specifically as it relates to digital analytics implementation
  • Hands-on experience with one or more web analytics tools such as Google, Omniture SiteCatalyst and debugging tools like Google Tag Assistant, HTTPWatch or WASP
  • Experience working with jQuery, Regular Expressions, HTML CSS selectors
  • Knowledge of Python/Google BigQuery architecture will be an added advantage
  • Knowledge of database and data warehouse/data lake Oracle, SQL Server, IBM DB2
  • Experience working with analytics implementations for Single Page Applications using the Angular or Ember frameworks
  • Experience working with analytics implementations for mobile applications (iOS / Android / Windows)by Jobble

Keywords: Iris Software Inc., Orlando , Architect, Professions , Orlando, Florida