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Digital Marketing Specialist

Company: Orlando Economic Partnership, Inc.
Location: Orlando
Posted on: January 27, 2023

Job Description:

Digital Marketing Specialist SUMMARY OF POSITION The Orlando Economic Partnership seeks a Digital Marketing Specialist who will work closely with the Branding and Marketing team to execute a new, comprehensive branding campaign. This position requires experience managing and maintaining website and blog content, social media content planning and creation, strong writing skills, data analysis, and the ability to communicate persuasively and think outside of the box. The Digital Marketing Specialist will work in a fast-paced environment, independently and as part of a highly collaborative team, and be able to use good judgment when making decisions. The Partnership is a public/ private, not-for-profit economic and community development organization that supports the seven-county Orlando region. The Partnership works to strengthen the region's economy, amplify Orlando's story, champion regional priorities, empower community leaders and build a brilliant region. By injecting new resources and fresh perspectives, the Partnership harnesses the strength of the region's culture of collaboration and innovation to create a new future for a diverse and growing population. The goal is to advance Broad-Based Prosperity for the Orlando region. Digital Marketing Specialist Duties & Responsibilities: Ideal candidates will have 2-3 years of experience writing ads, launching, optimizing, analyzing, and reporting on digital lead generation / conversion campaigns Building, executing, managing, and reporting on paid media campaigns for paid search, social media and display Defining email strategies and nurturing journeys in addition to reviewing email marketing campaigns to ensure they fit the overall strategy and goals of a conversion campaign Experience navigating Google Analytics dashboards and reporting Experience with Salesforce and Marketing Cloud Follows trends and brings new strategies to drive growth Experience optimizing landing pages, A/B testing, and Analytics and marketing automation tools Ability to prioritize, multi-task, and thrive in a fast-paced environment Excellent written and oral communication skills Photography, videography and editing skills preferredKnowledge in Graphic Design (comfortable using Adobe Photoshop, Illustrator, InDesign and Canva preferred)WordPress expertise Positive attitude Must live in the Orlando Florida area Required Competencies: Create, manage, measure, and optimize the performance and effectiveness of social media programs and campaigns. Conduct regular analysis and reporting on campaign performance. Create and curate copy and work with graphic designer to create graphics, ads and promotional materials.Advise on ad spend and placement, test and optimize copy, and provide strategies to maximize reach. Regularly post text, video and images on social media that engages the Partnership's target audiences, as well as follow online conversations on the Partnership's platforms and solve user concerns.Maintain regular cadence of Social media posts, videos and images that engage the Partnership's target audiences while also monitoring and engaging in online conversations on the Partnership's platforms and solving user concerns. Conduct regular analysis and reporting on campaign performance. Write for all communications platforms. The position is also expected to contribute relevant input into the evaluation of team performance, technical systems, policies, and procedures. The omission of specific duties does not exclude them if they are similar, related, or logical assignments in support of the mission. Partnership employees may occasionally be called upon to provide their unique talents and abilities to solve specific problems or to address specific questions outside their job description. These may be related either to their team's mission or in support of an organizational goal. As such, they may be asked to participate in a variety of ad-hoc assignments and are expected to be flexible in their work practices and supportive of other team members. All employees of the Partnership are expected to conduct themselves in accordance with the policies and procedures outlined in the Partnership Personnel Manual.

Keywords: Orlando Economic Partnership, Inc., Orlando , Digital Marketing Specialist, Other , Orlando, Florida

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