Digital Marketing Specialist
Company: Orlando Economic Partnership, Inc.
Location: Orlando
Posted on: January 27, 2023
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Job Description:
Digital Marketing Specialist SUMMARY OF POSITION The Orlando
Economic Partnership seeks a Digital Marketing Specialist who will
work closely with the Branding and Marketing team to execute a new,
comprehensive branding campaign. This position requires experience
managing and maintaining website and blog content, social media
content planning and creation, strong writing skills, data
analysis, and the ability to communicate persuasively and think
outside of the box. The Digital Marketing Specialist will work in a
fast-paced environment, independently and as part of a highly
collaborative team, and be able to use good judgment when making
decisions. The Partnership is a public/ private, not-for-profit
economic and community development organization that supports the
seven-county Orlando region. The Partnership works to strengthen
the region's economy, amplify Orlando's story, champion regional
priorities, empower community leaders and build a brilliant region.
By injecting new resources and fresh perspectives, the Partnership
harnesses the strength of the region's culture of collaboration and
innovation to create a new future for a diverse and growing
population. The goal is to advance Broad-Based Prosperity for the
Orlando region. Digital Marketing Specialist Duties &
Responsibilities: Ideal candidates will have 2-3 years of
experience writing ads, launching, optimizing, analyzing, and
reporting on digital lead generation / conversion campaigns
Building, executing, managing, and reporting on paid media
campaigns for paid search, social media and display Defining email
strategies and nurturing journeys in addition to reviewing email
marketing campaigns to ensure they fit the overall strategy and
goals of a conversion campaign Experience navigating Google
Analytics dashboards and reporting Experience with Salesforce and
Marketing Cloud Follows trends and brings new strategies to drive
growth Experience optimizing landing pages, A/B testing, and
Analytics and marketing automation tools Ability to prioritize,
multi-task, and thrive in a fast-paced environment Excellent
written and oral communication skills Photography, videography and
editing skills preferredKnowledge in Graphic Design (comfortable
using Adobe Photoshop, Illustrator, InDesign and Canva
preferred)WordPress expertise Positive attitude Must live in the
Orlando Florida area Required Competencies: Create, manage,
measure, and optimize the performance and effectiveness of social
media programs and campaigns. Conduct regular analysis and
reporting on campaign performance. Create and curate copy and work
with graphic designer to create graphics, ads and promotional
materials.Advise on ad spend and placement, test and optimize copy,
and provide strategies to maximize reach. Regularly post text,
video and images on social media that engages the Partnership's
target audiences, as well as follow online conversations on the
Partnership's platforms and solve user concerns.Maintain regular
cadence of Social media posts, videos and images that engage the
Partnership's target audiences while also monitoring and engaging
in online conversations on the Partnership's platforms and solving
user concerns. Conduct regular analysis and reporting on campaign
performance. Write for all communications platforms. The position
is also expected to contribute relevant input into the evaluation
of team performance, technical systems, policies, and procedures.
The omission of specific duties does not exclude them if they are
similar, related, or logical assignments in support of the mission.
Partnership employees may occasionally be called upon to provide
their unique talents and abilities to solve specific problems or to
address specific questions outside their job description. These may
be related either to their team's mission or in support of an
organizational goal. As such, they may be asked to participate in a
variety of ad-hoc assignments and are expected to be flexible in
their work practices and supportive of other team members. All
employees of the Partnership are expected to conduct themselves in
accordance with the policies and procedures outlined in the
Partnership Personnel Manual.
Keywords: Orlando Economic Partnership, Inc., Orlando , Digital Marketing Specialist, Other , Orlando, Florida
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