Ecommerce Specialist

Company: Kforce Inc
Location: Orlando
Posted on: January 16, 2022

Job Description:

RESPONSIBILITIES:Kforce has a client in Orlando, FL that is seeking an Ecommerce Specialist. This role manages partnerships for the execution of Paid Search Marketing, Meta Search Hotel Ads, Display Advertising, and Affiliate Marketing Programs.Responsibilities:

• The Ecommerce Specialist drives new, incremental, and ancillary web direct hotel guest revenues from the company's website, hotel microsites, and/or other landing pages
• Runs third party vendor relationships to implement specific web direct marketing programs and chairs monthly performance review with each vendor
• Provides technical support in the form of hypertext markup language (HTML) coding, pixel implementation, and dashboard reporting setup
• The Ecommerce Specialist works closely with the Creative Services department, IT, and digital agencies on creation and maintenance of existing and upcoming landing pages, banner placements, and paid social media placements
• Works with IT, digital agencies, E-Commerce Manager, and Director of E-Commerce to sustain critical infrastructure for campaign execution
• In this role, the Ecommerce Specialist integrates data from various back-end services and databases, using Google Data Studio or other reporting tools
• Provides metrics, standard methodologies, and updates regarding e-commerce trends and status reports to E-Commerce Manager
• Builds and maintains standard operating procedure (SOP) documentation for all key business practices supporting day-to-day execution of the role so other team members can be cross-trained to provide supplemental support the function during seasonal peaks or in the event of absences due to illness or vacation
• Advises Director of E-Commerce and E-Commerce Manger regarding open, pending, and upcoming IT tickets in prioritized queue and participates in internal calls with the IT team
• The Ecommerce Specialist coordinates third party relationships with Google My Business, Bing Business Listings, TripAdvisor, other third-party vendors
  
  REQUIREMENTS:
  • 2+ years of relevant experience
  • Digital Producer experience; Cost per Conversion
  • PM skills
  • Experience with Excel; Pivot tablesThe following digital marketing experience:
    • Managing external vendor - PPC ads
    • Oversee relationships with vendors that do remarketing - project managementKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
      
      by Jobble

Keywords: Kforce Inc, Orlando , Ecommerce Specialist, Other , Orlando, Florida