E-Commerce Marketing Operations Manager @ South Park

JOB SUMMARY

The E-Commerce Marketing Operations Manager leads the team responsible for the deployment of marketing promotions and resort content across Yield Management's Brand.com website, destination collection websites, and forty property-specific microsites.

ESSENTIAL JOB FUNCTIONS

• Proactively maintains the 52-week web merchandising plans which support the cadence for sales events, seasonal promotions and weekly email, or Short Message Service (SMS) deployments.
• Owns the execution of web and email exclusive offers including planning, launch, and post-deployment analysis.
• Meets or exceeds monthly revenue targets and drive growth of the web direct channel.
• Serves as the subject matter expert on the proper configuration of booking engines and online reservation processes supporting desktop and mobile platforms.
• Assesses and corrects inefficiencies in business process or systems and web technologies
• Uses A/B testing to develop and optimize countermeasures to competitor offer execution.
• Provides regular communication and updates on the status of projects that support the introduction of new website features, functionality, or services.
• Creates and maintains Standard Operating Procedures (SOPs), work instructions, and training materials for on-boarding new team members.
• Works closely with System Setup, Automation, Inventory, and Yield Management Revenue team on the proper set-up and use of rate plans and marketing key codes (MKCs) for Clarity and iHotelier booking engines.
• Assists the Director of E-Commerce with the onboarding of new vendors, management of vendor service level agreement (SLAs), and monthly vendor performance reviews.
• Aids the Director of E-Commerce with the delivery of monthly web direct pipeline presentations.
• Responsible for developing merchandising plans supporting the creation of promotional offers on websites and landing pages.
• Works closely with Yield Management, Digital Marketing, Creative Services, IT, and Automation teams on the design and launch of integrated digital marketing campaigns.
• Completes all required Company trainings and compliance courses as assigned.
• Adheres to Company standards and maintains compliance with all policies and procedures.
• Performs other related duties as assigned.

EDUCATION

• Bachelor's degree or equivalent experience in related field.

EXPERIENCE

• A minimum two (2) years of experience in the online retail, hospitality, travel or destination marketing field required.
• A minimum two (2) years of supervisory experience in the online retail, hospitality, travel or destination marketing field required.

SUPERVISORY RESPONSIBILITIES

Provides immediate supervision to direct reports. Oversees and controls the work performance of others in a close working relationship, often in the same room or close proximity. A portion of the time may be spent performing individual tasks similar to those performed by direct reports. May participate in the interview, selection and training processes, as assigned. May be responsible for assigning work to direct reports, reviewing results in accordance to policies and procedures, and providing recommendations to management.

LICENSE & CERTIFICATIONS

• This position does not require licenses or certifications.

SKILLS & ABILITIES

This position requires the capability to understand and follow both oral and written directions as well as knowledge and usage of correct business English and office practices. Must be able to communicate effectively with others, analyze and resolve problems, maintain effective working relationships, and interact successfully with internal and external customers.

Specific skills and abilities include, but are not limited to the following:

• Project management and vendor management expertise.
• Tactical operational knowledge of hotel booking engine functionality (TravelClick/iHotelier, Diamond Resorts Clarity or similar).
• Knowledge of web analytics software (Google Analytics, Omniture).
• Familiarity with collaboration tools (Microsoft Teams, Slack).
• Basic web programming language skills such as Hypertext Markup Language (HTML5), Cascading Style Sheets (CSS), Hypertext Prepocessor (PHP), and/or JavaScript.
• Computer proficiency in Microsoft Word, Excel, and Outlook.
• Understand how to develop and implement business strategies.
• Ability to interpret and create policies, procedures, and manuals.
• Excellent customer service skills.
• Proficient in time management; the ability to organize and manage multiple priorities.
• Ability to take initiative and effectively adapt to changes.
• Recognizes an emergency situation and takes appropriate action.
• Able to establish and maintain a cooperative working relation.

• Ability to interpret and create spreadsheets.
• Able to use sound judgment; work independently, with minimal supervision.
• Strong analytical and problem solving skills.
• Able to perform a variety of duties, often changing from one task to another of a different nature, with impending deadlines and/or established timeframes.
• Competent in public speaking.
• Performs well with frequent interruptions and/or distractions.
• Intermediate math skills.

ADDITIONAL INFORMATION

Please note that Hilton Grand Vacations (HGV) acquired Diamond Resorts International (DRI) as ofAugust 02, 2021.If you apply to work at a Diamond Resorts company you will be an applicant of a subsidiary of HGV. A transition to HGV will occur as we integrate technology, systems and branding but it will take time until our separate operating systems, employment policies and benefits are fully integrated.As a result, for a period of time, employees will receive correspondence and messaging from Diamond Resorts as well as from HGV and related entities.