Partner Marketing Specialist
Company: Rockwell Automation, Inc.
Posted on: June 12, 2021
The Marketing Communications Specialist is responsible for the
development and implementation of internal and external marketing
programs related to the Rockwell Automation Partner Ecosystem in
order to build awareness, drive adoption and generate revenue. The
position requires a collaborative and very proactive individual
that is experienced in working across a matrixed organization to
drive integrated, impactful internal and external marketing
communications. The Marketing Communications Specialist must
possess strong communication and organizational skills, promotional
and technical writing skills, business software proficiency, a base
knowledge of Rockwell Automation products, solutions and services
and an understanding of modern marketing strategies and
Principle Duties and Responsibilities:
- Relationship management: Develop strong, collaborative
relationships with marketing functions within partner organizations
to drive impactful marketing planning and execution within both
- Liaison to the regional marketing and market access leaders:
Work with Regional Market Access and Marketing leads to understand
and develop partner communication strategies, messaging and
material that have local impact.
- Sales Enablement / Commercial Planning Support: Lead
development and maintenance of partner content including:
messaging, partner collateral and communications, sales enablement,
success stories, as well as collaboration with the global Public
Relations team for press and social media execution. Coordinate
with the global portfolio, service and industry marketing teams for
cohesive strategy with broader company initiatives.
- Commercial Events: Work with the Global Marketing and
Communications team to manage and lead partner participation in key
events such as Automation Fair, Rockwell Automation on the Move,
PartnerNetwork Conference, and ROKLive. Collaborate with partner to
position Rockwell Automation favorably within partner or other
third party events as well.
- Budgeting: Establish and manage a marketing budget to support
commercial marketing plan.
For the right candidate, this position could be worked remotely
from any location in the US
- Bachelor's Degree
- Legal authorization to work in the US is required. We will not
sponsor individuals for employment visas, now or in the future, for
this job opening.
We are an Equal Opportunity Employer including disability and
If you are an individual with a disability and you need
assistance or a reasonable accommodation during the application
process, please contact our services team at +1 (844) 404-7427.
Keywords: Rockwell Automation, Inc., Orlando , Partner Marketing Specialist, Other , Orlando, Florida
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