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Marketing Director

Company: System One
Location: Longwood
Posted on: September 15, 2020

Job Description:

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Marketing Director

Longwood, FL

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Type: Direct-Hire

Category: Information Technology

Job ID: 152902

Date Posted: 09/10/2020

Marketing Director - Longwood, FL

System One is hiring a Marketing Director for a Financial Services client of our located in Longwood, FL. This is a direct hire opportunity leading a small internal team along with outside vendors to identify and capture qualified leads. Leads will be recruited through online marketing, event sponsorship, education content and professional referrals.

Marketing Director Responsibilities

1. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

2. Lead the execution of marketing programs from start to finish, leveraging internal and third-party vendor support

3. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

4. Work with sales team and vendors to identify, generate and nurture leads

5. Direct all lead generation through internal and external educational events, exhibits and conferences

6. Responsibilities

7. Work with strategic partners (CEO, COO and Sales Managers) to develop and implement marketing strategy and execution plan

8. Manage marketing budget and calculate ROI on each initiative/strategy/campaign

9. Create and design marketing campaigns for our retail and institutional divisions

10. Oversee all brand and design standards including: Print and Digital Collateral, Advertisements, Website, Social Media and Email

11. Create and develop digital marketing strategy

12. Develop departmental KPIs for lead generation and conversion

13. Identify and execute on event marketing opportunities

Marketing Director Qualifications

1. Bachelor's degree in marketing or related field

2. 2-3 years of experience as a strategist

3. Experience with marketing automation and CRM management

4. Experience in lead/sales funnel management

5. Proven experience developing marketing plans and campaigns with budget experience

6. Online lead generation experience and/or certifications (SEO Certification a plus)

7. Develop and maintain external vendor relationships

8. Experience in calculating ROI on marketing projects

9. Willingness and ability to travel

To apply directly, email your resume to aaron.wright@systemone.com

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System One Holdings, LLC © 2020. All Rights Reserved. Privacy Policy Switch to Mobile View 1. Bachelor's degree in marketing or related field

2. 2-3 years of experience as a strategist

3. Experience with marketing automation and CRM management

4. Experience in lead/sales funnel management

5. Proven experience developing marketing plans and campaigns with budget experience

6. Online lead generation experience and/or certifications (SEO Certification a plus)

7. Develop and maintain external vendor relationships

8. Experience in calculating ROI on marketing projects

9. Willingness and ability to travel To apply directly, email your resume to aaron.wright@systemone.com

Keywords: System One, Orlando , Marketing Director, Other , Longwood, Florida

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