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Marketing Director

Company: NuView Trust
Location: Longwood
Posted on: September 14, 2020

Job Description:

NuView IRA provides custodial services for investors seeking to hold alternative investments within their retirement accounts. It recruits potential customers through a variety of sources, including online marketing, event sponsorship, education content and professional referrals. To support its continued growth, NuView seeks to hire a Marketing Director to lead a small internal team along with outside vendors to identify and capture qualified leads. Hours: This is a full-time position Objectives of this Position Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal and third-party vendor support Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Work with sales team and vendors to identify, generate and nurture leads Direct all lead generation through internal and external educational events, exhibits and conferences Responsibilities Work with strategic partners (CEO, COO and Sales Managers) to develop and implement marketing strategy and execution plan Manage marketing budget and calculate ROI on each initiative/strategy/campaign Create and design marketing campaigns for our retail and institutional divisions Oversee all brand and design standards including: Print and Digital Collateral Advertisements Website Corporate Communications Social Media Email Create and develop digital marketing strategy Develop departmental KPIs for lead generation and conversion Identify and execute on event marketing opportunities Be an individual contributor for various marketing initiatives Skills and Qualifications Bachelor’s degree in marketing or related field Proven experience developing marketing plans and campaigns with budget experience Online lead generation experience and/or certifications (SEO Certification a plus) Develop and maintain external vendor relationships Experience in calculating ROI on marketing projects 3 - 5 years of experience as an analyst/strategist Experience with marketing automation and CRM management Experience in lead/sales funnel management Preferred Qualifications Willingness and ability to travel Established press and media contacts We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. NuView IRA In business for 17 years, NuView IRA provides self-directed retirement account administration to over 9,000 clients with over $1.4 billion of assets under administration. Unlike most financial services firms, NuView specializes in allowing clients to self-direct their account outside the stock market into tangible investments, such as real estate, mortgages, precious metals, private companies and more. The position is located in Longwood at 434 and Ronald Reagan Blvd. Is this distance commutable for you?* Please give an example of a marketing initiative that you had to present ROI. * Do you have a bachelors degree in marketing or a related field?* Does your previous marketing experience include B2B and B2C?* U.S. Equal Opportunity Employment Information (Completion is voluntary) We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Keywords: NuView Trust, Orlando , Marketing Director, Other , Longwood, Florida

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