VP of Marketing and Client Services
Company: McGaw.io
Location: Orlando
Posted on: March 19, 2023
Job Description:
-This position is fully remote/WFHMcGaw.io, a Marketing
Technology & Marketing Analytics consultancy, is in search of VP of
Marketing and Client Services to join our team and work directly
with our clients to drive positive business results and build
strong relationships.Our Mission at McGaw.io is to help companies
of all sizes realize their customer data is their most valuable
business asset. And we help them realize that through customer data
infrastructure, high power analytics, marketing automation,
personalization, and funnel optimization.McGaw.io supports
businesses with analytics, marketing automation, customer data
platforms, data piping, websites, AB testing, and all sorts of
marketing operations. As we derive insights from these technical
efforts, we also inform & execute growth strategies that routinely
move the needle for our clients. -Our track record is impeccable,
and our leadership has supported some of the fastest-growing
companies in the world. McGaw.io's core client base sells online
and has complex data and marketing practices that drive our team to
dig deeper every day.Position's Mission: -To lead the marketing
account leads team, directly lead client projects to enable client
revenue growth, and lead all client's growth strategy to generate
revenue while maintaining a high labor efficiency.Responsible
for:
Understanding growth-focused clients
needs and objectives to develop revenue-generating strategies, tech
stacks and omnichannel tacticsCoach/Manage the marketing account
leads team to create revenue generation and success for McGaw.io
clientsDirects all growth-focused projects with strategy, team
leadership, technical knowledge, client communication, and revenue
generationEstablish goals and metrics to ensure the team and client
have a common understanding of scope and objectivesAccurately
manage resource allocation and hours of all marketing team or
contractors.Provide often an in-depth review of the team's work to
catch inaccuracies and provide feedback, coaching, correction, and
processes to improve future projects.Ensuring growth-focused
accounts/projects on budget and profitableKeeping growth-focused
projects in scope and that new item get priced/scoped as new
projectsMeeting with clients often to provide leadership, strategy
and direction.Correctly scope and estimate new projects to ensure
profitability.Scheduling - team and projects months in advance to
enable sales to know the availability of resourcesConduct weekly
coaching and one on one meetings with the teamReporting and
analyzing growth projects to ensure they are exceeding clients
expectationsSkills, talents, and experiences needed to create
superior results. -
10+ years of experience working in
consulting (strategy & operations, technology), agency or other
similar roles managing complex programs with multiple
projects/workstreamsTechnical skillset which includes deep
experience with Customer Data Platforms (segment preferred) ,
Event-Driven Analytics (Amplitude and Mixpanel preferred), and
Marketing Automation (Autopilot, Pardot or Marketo
preferred)Service focused, deliver a positive, professional and
consultative customer experience -Results-driven leader who is
fearless about execution, can champion a vision and roadmap and is
not afraid to dig into the details with the front-line
teamData-driven mindset with proven experience utilizing metrics &
insights as tools for informed decision-makingProactive, plan
ahead, thinking in long term time frames as well as short time
frames. Planning the team's resources while keeping tasks within
scope and on time. -An extreme eye for detail and has a preference
for high quality good looking products, websites and designClear
communication skills that can speak with authority, while also
understanding that they have two ears for listening.Curious to a
fault, and wants to make sure they ask clarifying questions to
ensure there are no assumptions and all parties are aligned.Ability
to communicate complex technical challenges with a client and
ensure they understand the value, impact or consequence of
decisions.Observable indicators to let you know you are performing
well in this role. -
- Client Strategy: Lead client growth and optimization strategy
to identify revenue opportunities to have a 6-month roadmap for
your clients
- Client Happiness: Secure approval from the client to conduct
either a case study or video testimonial of their project at 3
months, 6 months, and/or at project comp -letion 85% of the
time.
- Client Retention: Retain 80% of clients in recurring contracts
over a rolling 3-month period
- Project performance: Achieve a labor efficiency ratio of 3.0+
on client projects by your 90th day
- Client Expansion: Expand project size/scope/revenue 10% of the
time by the third month of work with a client
- Client performance: Accomplish 90% of the client's objectives
during the project timeline.Job Description:As the VP of Marketing
and Client Success, you are the leader of the growth services team.
You will serve as a client advocate within McGaw.io and serve as
the primary point-of-contact for some clients, and also work as an
advisor, strategist and quarterback for the other marketing account
leads. -The objective of the VP of Marketing and Client Success is
to understand client needs/objectives, help develop strategies and
work in unison with our team to execute the projects and campaigns
in a timely manner. -As a VP of Marketing and Client Success, you
have solid experience in growth marketing, funnel optimization with
a human experience approach. You have a clear idea of how marketing
strategy tied with the tech stack increases revenue.VP of Marketing
and Client Success begin working with a client in the final stages
of an account being closed for new business. This deal could be
either an audit, strategy, or retainer. -It is the VP of Marketing
and Client Success responsibility to help sales build estimates and
scopes of work. Once a deal is closed the VP of Marketing and
Client Success either delegate the project to another marketing
account lead or lead the account themselves and delegate their work
to others. -Leading a client account requires taking detailed
meeting notes to understand their objectives. Building growth
strategies/roadmaps that will increase the client's revenue. And
performing the day to day tasks to accomplish the growth efforts in
marketing tools, marketing channels, and analytics. -While the VP
of Marketing and Client Success will lead to high-profile accounts,
their primary focus is to lead the marketing account leads team to
success. This will require an in-depth review of teamwork, constant
feedback and coaching, and a clear focus on driving results for the
client.For someone to be successful in this role they will need to
be able to effectively and independently communicate the scope of
work and the progress in technical and lamens terms to the client.
They will need to work well with the client's team to problem
solve, schedule and scope urgent requests from a client or team
member. Being able to schedule resources for short-term and
long-term goals while staying under budget is key to success in
this position. -The VP of Marketing and Client Success will be a
key point of contact for growth-focused clients during their
relationship with the McGaw.io. The goal of this VP of Marketing
and Client Success is to support clients' projects with strategy,
scheduling, planning and scoping. VP of Marketing and Client
Success act as a key leader for the client, marketing account
leads, and McGaw.io sales team.Benefits:
- Unlimited PTO
- Flexible hours -
- Work remotely -
- Maternity/Paternity Leave -
- Competitive salary with opportunities for bonuses
- Company Laptop, Monitor, and other equipment needed for remote
setup -
- Federal holidays off for -
- Radically transparent workplace
- Ample opportunity to implement your ideas and suggestions
- Become a thought leader in the marketing technology
community
- Continued education and training that exceeds what you have
ever seen before -
- $25 monthly Starbucks allowance -
- $50 monthly Uber Eats allowance -
- Soup when you are sick
- Birthday and Anniversary gifts - -Powered by JazzHR
Keywords: McGaw.io, Orlando , VP of Marketing and Client Services, Hospitality & Tourism , Orlando, Florida
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