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eCommerce - Site Merchandiser (Remote)

Company: Conn's HomePlus
Location: Orlando
Posted on: May 16, 2022

Job Description:

Job Description You may not know Conn's HomePlus, but you should. We recently posted our 3 strongest quarters in our 130 year history and with our new CEO, Chandra Holt (former EVP eCommerce at Walmart.com) has big plans for growth. We are a specialty retailer of home goods, including furniture, appliances and consumer electronics, with a mission to elevate home life to home love . With more than 150 stores and online at Conns.com , our over 4,500 employees strive to help all customers create a home they love through access to high-quality products, next-day delivery and personalized financing. The Site Merchandiser owns the merchandising of a category on the Conns.com driving online sales and conversion. Each Site Merchandiser will partner with a Department Merchandising Manager (DMM) to optimize online merchandising to grow sales and maximize margin and inventory turn in alignment with category and overall eCommerce strategies. S/he will translate the in-store category and overall eCommerce strategy and incorporate into the online experience, including the visual display of the category pages and category-specific taxonomy, navigation and search experience. This role will have significant influence on the business strategy and assortment buys. Key Duties & Responsibilities The Site Merchandiser---s responsibilities include, but are not limited to: Optimizes category online merchandising strategy: Partners with DMM, eCommerce and Marketing Teams to optimize category online strategy for growing sales while maximizing margin and inventory turn. Translates in-store category strategy and overall eCommerce strategy into online experience; including decisions that improve product page views and conversion rates and impact category & family pages (e.g. which products to highlight, creative to launch), product pages (e.g. which attributes must be listed), and online taxonomy, navigation, & sorting functions. Formulates category strategies in creating differentiated omnichannel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs. Examines category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and web developments. Recommends changes (e.g., promotions) to online category strategy based on customer and competitive insights, understanding of brand and vendor strategies, DSG company initiatives. Provides input on category's online assortment plan and online assortment alignment strategy (vs. in-store assortment) Customizes product attribution as necessary to enhance product pages and drive conversion Responsible for reviewing preview site and pushing live products online. Executes category site promotions and analytics: Executes daily and weekly site promotions and tab advertising preparations. Recommends changes (e.g. assortments, promotions, pricing action) of category online strategy to leadership on weekly, monthly, or quarterly basis based on results of site analytics & promotional review (will perform ad hoc analysis in Omniture, micro-strategy and KPI). Bids for homepage and email space to increase visibility during peak season. Ensures alignment of category online strategy with eCommerce efforts: Partners with Content Managers to align on content strategy (i.e. appropriate quality and quantity of copy, images, and attribution) to maximize sales, margin and turn. Partners with eCommerce Marketing on digital marketing campaigns (Direct Mail, Email, Social Media) to maximize Omni-channel messaging and Product Management on site enhancements, SEO and SEM team to optimize search-related traffic. Required Experience Bachelor's Degree in Business or Related Field 3-5 years of buying, planning, or web retail merchandising experience Experience managing to sales and margin goals, as well as analyzing website metrics and optimizing merchandising to drive sales Deep understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits Conn---s HomePlus is an equal opportunity employer.

Keywords: Conn's HomePlus, Orlando , eCommerce - Site Merchandiser (Remote), Hospitality & Tourism , Orlando, Florida

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