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Director, Field Marketing

Company: Sears Holdings Corporation
Location: Longwood
Posted on: July 15, 2019

Job Description:

Scope of Responsibility: Accountable for driving field integration between sales offices & field marketing teams, while creating & driving strategy and profitable performance of a national field-based in-store and event marketing organization consisting of 350 Home Solutions Advisors, District & Regional Management, and an event marketing team. Optimal performance is less than 15% ad ratio with revenue targets exceeding $70M. Integration includes collaborative lead generation execution, leverage field management & training resources, & and inclusion of field marketing management & Home Service Advisors (HSAs) as positions to career-path into the sales organization. Job Summary: The incumbent is responsible for managing the short, mid and long-term activities, strategies and policies of a national field marketing organization involving at least 3 regions and approximately 50 district offices. Activities include, but are not limited to: Close partnership with district, area, regional management to ensure maximized staffing capacity, use of HSAs and HI Sales Project Consultants; national, regional and district appointment generation performance, new lead generation strategies; P&L responsibility; event efficiency & expense improvement; management of event inventory; contract processing; staffing; training; performance management; development; compliance; and best in class member experience. Incumbent is accountable for the attainment of monthly, quarterly, and annual revenue & income targets. Uses analytical, strategic, tactical, and influence skills to drive performance. This is to be accomplished by providing strong leadership, guidance and expertise while demonstrating the SHC Values in a consistent manner. Incumbent will work as necessary with corporate Marketing, Retail Leadership, & Store management to ensure strategic decisions are collaborative & executed according to agreed-upon guidelines and directives. Job Duties/Responsibilities: Provides leadership to the in-store management team to ensure revenue and expense objectives are met including staffing plans and associate productivity. Ensures all Do Not Promote (DNP), Sears, Federal, State, Direct Marketing and American Telemarketing Associate rules are followed. Responsible for the strategy, development and deployment of marketing & sales tools to include in-store displays, SFA, and effective appointment setting. Lead the HI integration between the in-store marketing teams and the Home Improvement sales team. Develop the strategy and manage the sales rep integration into select SHC retail formats. Develop the strategy and lead the Field Marketing lead generation initiatives outside of Sears stores. Lead effective execution of TTL activities & on-going strategies. Responsible for the Sales Lead Referral program to ensure referral opportunities are maximized. Responsible for monthly forecasting KPIs (to be provided to Finance Dept.). Develops and executes in-store strategies and processes in support of marketing objectives. Accountable for profitability of all field marketing activities. Partners with Home Improvement Marketing team to plan marketing strategies and promotional campaigns. Manages and grows non branded lead source relationships such as Military and 3rd party retail. Manages field marketing suppliers as needed. Education Requirements: Bachelor's Level Degree Years of Related Experience: 5-10 Years License/Certificate Required: No Driver's License Required: Yes Travel Requirements: 25% Age Requirement: 18+ Required Skills: Knowledge of Home Improvement business Ability to manage a broad team of associates Strong communication skills Quantitative analytical skills Ability to motivate others in a demanding, fast paced, high rejection and high turnover environment Strategic planning skills Negotiation and conflict resolution skills Presentation skills Experience managing remote associates Preferred Skills: Sales and/or sales management experience

Keywords: Sears Holdings Corporation, Orlando , Director, Field Marketing, Executive , Longwood, Florida

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