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Senior Director, Social Media Lead

Company: United States Tennis Association (USTA)
Location: Orlando
Posted on: June 7, 2024

Job Description:









Senior Director, Social Media Lead








ID

2024-4348



# of Openings

1



Category

Marketing & Creative




Company : Name


US-FL-Lake Nona
















































Who We AreWe are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. The US Open Tennis Championships are one of the highest-attended annual sporting events in the world. Each year, for three weeks in the late summer, the US Open is the focus of the sports & entertainment universe. Passionate fans from around the world come to NYC to witness the toughest tennis on the game's biggest stage. With more than 900,000 on-site visitors, over 224 million television viewers worldwide and over 45 million online visitors globally in 2023.Why Work for the USTA? We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!























The Role Sets overall strategic vision, tone, and direction for the USTA and US Open social media presence, driving engagement, increasing brand awareness, and growing audiences through the effective communication of key themes inclusive of the mission and promotion of tennis as the healthiest sport in the world. This seasoned professional will build, develop, and lead a dynamic team of future-forward high-performing social media experts - content creators, strategists, community managers, analysts, and more - that utilize highly creative, on-trend approaches to publish and optimize content that gets noticed. This talented leader will ensure that USTA and US Open social media content and strategy remain fluid, adaptable to changing trends, and always at the forefront of digital innovation. Develop annual strategic plans and incremental campaigns that are data-informed and translate organizational goals and key tennis moments into compelling content that advances the organization's growth objectives.Identifies and activates strategic partnerships and collaborations that help grow the tennis ecosystem with new audiences.Become a trusted social media expert and business partner to the Head of Professional Tennis, Head of Community Tennis, Chief People Officer, CEO of the USTA Foundation, and other C-Suite executives.Build relationships with Executive Directors and marketers within the 17 USTA sections to serve as SME and help their teams cultivate social media excellence.Utilizes audience segmentation to ensure the right content reaches the right audience to drive intent to follow/play.Actively measures performance and results of organic content on US Open and USTA channels, providing executive reports on performance and results against KPIs.Encourages creativity and collaboration within the social team and across the wider group of communication experts as part of the Communications & Content team.Generates new ideas and partners with key business stakeholders on strategic initiatives.Remain at the cutting edge of social trends and culture, infusing innovation and new ideation among the team while maintaining brand safety and values.Build and maintain relationships with key global social media platforms and technology partners.Manage and develop a team of high-performing social experts who represent the full spectrum of social media skill sets.























Who You Are10+ years of experience in building and leading high-performing social media teams; sports experience is a must.An exceptional communicator who maintains a proactive and strategic approach to ensure that key stakeholders remain informed and aware of current and future social media directives.Strategic and creative self-starter who demonstrates forward vision and infuses new thinking.Proven track record of growing and building social media audiences;Proficient across the entire range of social media capabilities and skill sets with strong knowledge of the social web and experience with relevant listening, measurement, and paid platforms.Strong business acumen and exceptional professional maturity to build trusted relationships at senior levels in and outside of the organization and provide executive-level briefs.Ability to effectively negotiate and manage third-party agencies and resources.Demonstrable track record of teamwork as evidenced by collaboration, positive and inspirational leadership style, and proactive communication.Bachelor's Degree required in a related field e.g. journalism, communications, or marketing.Highly organized, excellent writing skills, and strong attention to detail. What We Offer At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity. Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,500 for tuition reimbursement, per academic year.Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available. The expected range for the base salary for this position is $150,000-170,000, and is eligible for an ICP bonus up to 15%. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job. Come One, Come AllWe strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience! USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.














Keywords: United States Tennis Association (USTA), Orlando , Senior Director, Social Media Lead, Executive , Orlando, Florida

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