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Admissions Marketing Manager

Company: Universal Technical Institute
Location: Orlando
Posted on: September 24, 2022

Job Description:

Overview:The Local Admissions Marketing Manager (LAMM) drives local marketing and admissions activity in their perspective market by coordinating the representation of UTI/MMI at High schools, industry related on-campus and community events such as car shows, festivals, dealership receptions, and campus open houses. The LAMM will be the main contact and emcee for these events and must enjoy making connections with people while motivating and inspiring them to follow their dreams. Therefore, a self-confident, extroverted style that can enliven, engage and positively impact individuals and groups is essential. Particular emphasis will be placed on building relationships with industry contacts, High school and community leaders in order to increase visibility for the campus in that local market. The job environment is fast-paced, results oriented and requires strong initiative and self-direction; as well as frequent travel, working weekends and evenings are necessary in order to achieve success.Salary Range: $80,000 - $88,000Responsibilities:Identifies prospective students who appear to have the skills, interest, motivation and other qualities that indicate UTI could be a good fit for them, and seeks to help them enroll if they want to enroll.Develops local community partnerships/relationships that build awareness of and drives traffic to UTI campusSupports the High School market with STEM demonstrations, Career Fair coverage and campus events.Builds strong relationships with both campus and field admissions teams while developing important community relationships (dealers, High Schools, aftermarket retailers etc.), developing and nurturing local leads, writing contracts, enroll-to-show activities and ensuring start goals are metBuilds relationships with local industry partners by promoting UTI's graduate employment.Works closely with Regional Admissions Director and event Director to ensure execution of metric tracking, data entry and reporting of results after all events and promotions are completedCoordinates Future Tech events and Industry days, oversees/supports in running "world class" events, managing the registration process, lead generation, tours, tracking and measurement of event day activitiesSeeks out and develops innovative promotions and events that are additive to our existing programs.Technical skills necessary to learn and deliver a remote STEM presentation using a car and/or motorcycle while showing a "live" demonstration.Ability to deliver HS presentation, communication strategy and In-Home Interview if asked to fill in for Field Representative on leave or during vacancy.Coordinates experiential events and competitions like Pit Crew Challenge, Fall Tour and/or Top TechCompletes bi-weekly accountability documents outlining activities and accomplishmentsOther duties as assignedQualifications:Education / ExperienceCollege degree preferred or commensurate experience (3 yrs.) in Marketing or Admissions with particular experience in onsite and offsite eventsExperience working in a multiple unit organization environment.Demonstrated experience with developing and negotiating sponsorship agreements a plusStrong event planning and execution background including lead generationBackground in sales or experience working closely with a sales teamKnowledge of basic marketing & advertising disciplinesSkillsDemonstrated strong communication skills across all business channelsStrong attention to detail and necessary focus on execution, follow up and measurementDemonstrated ability to manage sideways within a large and diverse organizationGeneral technology as it relates to office administrationAction oriented self-starter with practical to drive resultsKnowledge of local communityBi-lingual English and Spanish preferredAbilitiesMust be able to lift and maneuver 50-75 poundsMust be able to stand for long periods of time during eventsNormal physical activity including movement, hearing, seeing and communicationFlexibility to travel on a regular basis (50-100% of time)Work EnvironmentFast paced with frequent changeWeekend work will be requiredSome work is performed indoors in a climate-controlled environment. Some work will be outside, which may include hot and cold weather conditions.

Keywords: Universal Technical Institute, Orlando , Admissions Marketing Manager, Executive , Orlando, Florida

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