Marketing Manager
Company: Sheraton Lake Buena Vista Resort
Location: Winter Park
Posted on: September 24, 2022
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Job Description:
Spend a little time getting to know Prism Hotels & Resorts and
you'll quickly find we aren't your typical hotel management
company.
Prism Hotels & Resorts is the best place to start, grow or advance
your career in the hospitality industry. Whether your interest and
expertise lies in management, accounting, sales or engineering,
you'll find a home at Prism--where dedication, hard work and a
commitment to the best results can move you quickly up the career
path of your choosing. Because we believe in mentoring, nurturing
and promoting from within our talented organization, with the
experience and support provided to you by Prism, the sky's the
limit! Founded as a hospitality investment and management firm in
1983, Prism Hotels & Resorts has grown to a company that
successfully manages over nine thousand rooms in twenty-two states.
Our properties range from urban city center airport hotels to
historic properties to exclusive retreats and resorts.
We maintain a constant focus on our associates and on creating the
best work environment out there, one in which you can develop your
skills, further your career goals, and enjoy a balance between work
and home life. And while we take our commitment to success very
seriously, we believe in an atmosphere of growth, development and
fun! Our ability to succeed is based largely on the people we hire
and an unwavering commitment to their personal and professional
fulfillment. We go to great lengths to find the best person to fill
a position, with as much value placed on a friendly and engaging
personality as on a great resume. If you also value and demonstrate
a high degree of integrity, compassion, personal leadership and
resourcefulness, please apply on line!
The Marketing Manager will be responsible for:
- Developing marketing strategies for a portfolio of one Marriott
full-service hotel and one resort in Florida, including creating
and monitoring social content, digital campaigns,
programming/activations and offline marketing strategies .
- Develop/harvest social media content for
Facebook/Instagram/LinkedIn, report social media performance,
attend events for social media coverage, monitor and report
performance .
- Assist hotel sales team, maintain content on company websites,
content on 3rd party sites, content on business listings and
eMarketing campaigns adhering to brand voice requirements and
timelines across multiple platforms .
- Assist with traditional marketing including creating packages in
conjunction with revenue management, promotional campaigns, flyers
and seasonal campaigns to support each of the revenue centers of
the hotels including rooms, restaurants and catering events.
- Developing and orchestrating on-property activations to enhance
the guest experience and maintaining partnerships to promote the
hotel and restaurant .
The following are specific responsibilities and contributions
critical to the successful performance of the position:
- Effectively compose empathetic and unique responses to online s
to address and/or enhance guest experiences.
-Collect and develop content for social platforms, enhancing brand
presence and image across the portfolio.
-Maintain multiple brand messaging and voice for multiple
properties across defined social platforms.
-Providing properties with regular analysis, strategy, best
practices for all defined social platforms.
-Monitor management response guidelines and emerging platforms for
brands and review websites.
-Deliver reputation management analysis, insights, tracking and
reporting.
-Create engaging video content.
-Create initiatives to increase email database.
-Develop campaigns for driving engagement through social platforms.
Track and report engagement growth.
-Identify link building opportunities and execute on partnerships
in conjunction with property Director of Sales.
-Perform any other job related duties as assigned by the General
Manager, Director of Sales, VP/Regional Director of Sales, or VP of
eCommerce & Digital Marketing .
Keywords: Sheraton Lake Buena Vista Resort, Orlando , Marketing Manager, Executive , Winter Park, Florida
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