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Director, Product Marketing

Company: Onerail
Location: Orlando
Posted on: January 16, 2022

Job Description:

As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters.

As the Director of Product Marketing you will be responsible for planning, implementing and managing OneRail's overall product and services marketing strategy. You will also be responsible for implementing new product strategy working closely with our product team and leading customer research.

This position may be eligible to telecommute from a remote workspace. However, preference/priority will always be given to candidates who express the ability to work on site at OneRail HQ in Orlando, FL (ZIP code 32819).


  • Study and attain complete know-how of customer needs.
  • Understand the competitive landscapebe an expert on our competition and how they are positioned.
  • Translate consumer needs into product requirements working with product management and development teams.
  • Understand and document our buyers process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.
  • Enhance product definition and positioning using competitive information, market and product analysis.
  • Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
  • Identify all launch activities and ensure requisite tasks are assigned to responsible parties.
  • Coordinate product launch team meetings, establish and supervise related activities.
  • Ensure to complete all task to meet project milestones.
  • Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.
  • Recruit and develop team of product marketing professionals having same company values, innovation and fit with corporate culture.
  • Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
  • Develop and maintain relations with customers to understand their needs well.
  • Translate customer needs into direction and features to ensure continuing product working with engineering and research.
  • Merge data driven market understanding with customer feedback to prioritize go to market strategies.

    • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    • Proficient in productivity applications such as Microsoft Office, Asana, Project or Basecamp.
    • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
    • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
    • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
    • Exceptional ROI-tracking skills, able to prove what is or isntworking
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
    • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
    • Bachelors degree in business or marketing; MBA preferred.
    • Pragmatic Institute Certified (PMC) III or higher preferred.

      OneRail is a technology company innovating solutions for multi-modal delivery. We have built and continue to develop a delivery orchestration platform that connects shippers to an extensive courier ecosystem to automate, optimize and control the entire delivery supply chain, from the demand signal to the proof of delivery. Your thought leadership and development skills are critical to our success. Our approach to product development is very collaborative. We seek high performing team member who enjoy participating in business discussions.

      About OneRail

      OneRail is an innovative technology startup located in Orlando, Florida. We are a delivery orchestration platform that provides multi-modal delivery automation, optimization, and real-time visibility for enterprise clients, all in one place. OneRail connects shippers to an extensive courier ecosystem to enable same day, parcel, LTL, next day, scheduled, and economy delivery selected through automation and rate shopping across all modes.

      • Health Insurance (medical, dental, vision)
      • Comprehensive voluntary benefits
      • Competitive Base Salary
      • 4% 401K Match
      • Continuing Education Opportunities
      • Team Building Events
      • Flexible PTO
      • Fully stocked kitchen of snacks and coffee
      • In-office gym access

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Keywords: Onerail, Orlando , Director, Product Marketing, Executive , Orlando, Florida

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