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Regional Trade Sales Director

Company: Ajilon
Location: Orlando
Posted on: November 22, 2021

Job Description:

Ajilon is seeking a Regional Trade Sales Director - North America for a global family entertainment company.
Key Objectives & ResponsibilitiesCommercial & Strategic

  • Drive and maximize revenue to budget across the region through the application of the Trade Sales Strategy achieving key growth KPIs across Existing Estate and New Openings.
  • Develop contingency plans to de-risk trading plans
  • Co-ownership of the top 5 - 7 strategic partners within the USA and the sales objectives therein
  • Support direct reports to achieve commercial efficiency through focusing on key accounts and reducing the 'tail end' inefficient accounts
  • Responsible for yield management of central trade revenue within their region, through rigorous interrogation of contract agreements and the development of yield strategies that work harmoniously with all primary revenue channels
  • Accurately report on the region's sales deliverables, proactively acting on deficit trends and providing timely and appropriate communication to the Global Trade Strategy Director and Attraction Marketing Directors
  • Support trade digital integration programs to reduce the cost of sales and support dynamic pricing and product hierarchy modeling
  • Make pricing, promotion, and distribution recommendations to support business growth ambitions in line with market trends, aligning these with key stakeholder's strategic ambitions
  • Contribute to and ensure that all USA central trade budget deliverables are prudent, deliverable, and provisioned appropriately with solid activation plansResources & Reporting
    • Manage and develop the appointed Heads of Trade, conducting regular 1:1 meetings and giving direction on sales opportunities by channel, attraction or visitor type
    • Direct the wider regional team resources through direct reports to deliver results in adherence to the global trade strategy
    • Manage succession plans for USA Trade to reduce trading risks
    • Forge embedded links with all Sales and Marketing Directors to ensure trade is front and center of any marketing plans and to develop synergistic sales activities
    • Chair monthly Trading meeting/conference call in the USA with regional heads
    • Represent Trade within the USA Mancom
    • Feed into an integrated group-wide trade strategic platform that maximizes sales opportunities, facilitates new business role out, and recognizes cultural differences across the varying regions
    • Report monthly to the Global Trade Strategy Director on market trading and conditions of the USA marketInfluence and Profile
      • represent Merlin at appropriate key industry exhibitions such as IPW, WTM, ITB
      • Represent Merlin through appropriate Tourism Bodies and Boards
      • Represent Merlin Trade at regional Merlin Mancom meetings
      • Represent Merlin Trade at regional/divisional Business Reviews and MBMRequired Skills, Experience & Qualifications:
        • Evidential experience in delivering sales growth to a multi --m/$m budget
        • International market development expertise
        • Proven skill in stakeholder management
        • Critical skills lie in managing resources at a minimum of multi-site level but ideally within a matrix structure and within a commercial sales capacity
        • An in-depth understanding of USA trade/tourism distribution channels is essential
        • 5 years of Sales & Marketing experience with a strong knowledge of inbound and outbound tourism
        • A strong ability to communicate clearly and concisely with authority across a stakeholder structure in various formats
        • Good knowledge and ability to develop, and deliver presentations in PowerPoint format both face to face and via Microsoft Teams
        • A strong understanding and evidential experience in budget management
        • Educated to honors degree level or equivalent

Keywords: Ajilon, Orlando , Regional Trade Sales Director, Executive , Orlando, Florida

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