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Specialist, Digital Media

Company: Florida Virtual School
Location: Orlando
Posted on: August 16, 2019

Job Description:

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

JOB POSTING END DATE:

Deadline to apply is 11:59 PM on 08-20-2019

JOB TITLE:

Specialist, Digital Media

CONTRACT TYPE:

Employee

ANNUAL SALARY:

$50,163.00 - $80,696.00

LOCATION:

FL - VLC

JOB DESCRIPTION SUMMARY:

Our Mission is to deliver a high quality, technology-based education that provides the skills and knowledge students need for success.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

THE POSITION:

POSITION GENERAL SUMMARY:

The Digital Media Specialist is responsible for the development and execution of digital media campaigns across paid search, display and social media. The Digital Media Specialist will monitor and optimize campaigns, analyze results, and make recommendations on strategy in order to meet business goals and ensure alignment to the integrated marketing and communications plan.

ESSENTIAL POSITION FUNCTIONS:

* Work with the marketing team to ensure all paid digital campaigns align to the overall integrated marketing and communications plan

* Develop and execute strategy for paid search engine marketing (SEM)

* Design, implement, and manage paid search, display and retargeting campaigns

* Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

* Design, implement, and manage paid social campaigns across various channels

* Implement various testing strategies to continuously improve ROI and gain knowledge on what customers respond to

* Optimize copy of ads, extensions and landing pages

* Monitors budgets on a daily, weekly and monthly basis, adjusts PPC bids as necessary

* Monitor all accounts for errors, seasonality, broken links, etc.

* Work with Web Producer to ensure all ads are tagged properly for reporting purposes

* Collect, synthesize and analyze campaign performance data and provide actionable insights that drive business results and growth opportunities

* Create clear, executive-level reporting that provides clarity into the performance of online campaigns

* Recommend new opportunities to increase brand awareness and drive enrollments

* Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

* All work responsibilities are subject to having performance goals and/or targets established

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required.)

MINIMUM REQUIREMENTS:

EDUCATION/LICENSURE/CERTIFICATION:

* Bachelor s Degree in Marketing, Advertising, Business Administration, or a related field; or equivalent combination of education and relevant experience.

* Facebook Blueprint, Google AdWords and Bing Certification (required within 90 days of employment).

EXPERIENCE:

AT LEAST 3 YEARS EXPERIENCE IN:

* PPC

* SEM

* Bidding

* Google Adwords

* Google Analytics

* Content creation

* Facebook Ad center

KNOWLEDGE, SKILLS, AND ABILITIES (KSA'S):

* Strong analytical skills

* Knowledge around the basics of search engine optimization (SEO)

* Ability to work on multiple projects in a deadline driven environment.

* Proficient in Microsoft Excel

* Passion for digital marketing and search engine marketing; willing to keep abreast of new technologies.

* Ability to analyze traffic from digital media buys to gauge success and adjust strategies

* Ability to effectively communicate with others both written and verbally.

* Ability to prioritize tasks while maintaining constant level of high quality

* Strong interpersonal and customer service skills

* Ability to be self-motivated

* Ability to be a strong team player and work with multiple employees to achieve deadlines

CORE COMPETENCIES FOR SUCCESS:

COMMUNICATION SKILLS

Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication; Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience



CUSTOMER FOCUS

Prioritizes customers (internal and external) and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information, conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes FLVS in community by serving as a FLVS ambassador or volunteer

INTERPERSONAL SKILLS

Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers

FUNCTIONAL /TECHNICAL EXPERTISE

Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion

INDIVIDUAL CONTRIBUTOR COMPETENCIES FOR SUCCESS:

PEER RELATIONSHIPS

Finds common ground and solves problems for the good of all; Can represent his/her own interests and yet be fair to other groups; Solves problems with peers with minimal noise ; Is seen as a team player and is cooperative; Easily gains trust and support peers; Encourages collaboration; Is candid with peers

CREATIVITY

Comes up with a lot of new and unique ideas; Easily makes connections among previously unrelated notions; Tends to be seen as original and value-added in brainstorming sessions; Takes calculated risks; Is not afraid to try new things and potentially fail fast

SELF KNOWLEDGE

Seeks feedback; Gains insight from mistakes; Is open to constructive criticism; isn t defensive; Proactively seeks to understand his/her strengths and areas for growth; applies information to best serve organization; Recognizes how his/her behavior impacts others and incorporates insight into future interactions



PLANNING

Accurately scopes out length and difficulty of tasks and projects; Sets objectives and goals; Breaks down work into the process steps; Develops schedules and task/people assignments; Anticipates and adjusts for problems and roadblocks; Measures performance against goals; Evaluates results

ORGANIZING

Uses his/her time effectively and efficiently; Concentrates his/her efforts on the more important priorities; Can attend to a broader range of activities as a result of

Keywords: Florida Virtual School, Orlando , Specialist, Digital Media, Advertising , Orlando, Florida

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