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Content Marketing Senior Copywriter, RCI

Company: Wyndham Hotel Group
Location: Orlando
Posted on: July 15, 2019

Job Description:

Content Marketing Senior Copywriter, RCI RCI, part of the Wyndham Destinations family of companies, is searching for a highly-skilled Senior Copywriter to support RCI, the worldwide leader in vacation exchange. The person in this role identifies, develops, and produces measurable and impactful travel messaging that reinforces our brand vision. This position requires not only an accomplished creative writer with innovative and outstanding marketing, digital writing, and editorial skills but an individual who has significant experience effectively and simultaneously utilizing digital platforms. The Senior Copywriter, which reports to the Content Marketing Manager, promotes our story to our customers and other audiences. The Senior Copywriter works alongside art directors, developers, designers, as well as other brand and digital leads to influence consumers by delivering clear brand messages. This person takes the initiative to seek out new trends and incorporate them into campaigns effectively. The Senior Copywriter also influences junior members of the Content Marketing Department to improve their storytelling skills. Responsibilities include, but are not limited to: - Oversees the copy for campaign from concept through production to completion. Possesses immense discernment and good judgment to introduce new, innovative and creative writing formats to enhance the relationship and interaction with each of our target audiences. - Work with creative counterparts and company partners on an ongoing basis to develop, refine, and update key storytelling messages and drive strategies to ensure community engagement around critical resources and content. - Manages process within specific Content Marketing area to balance department resources including the coordination of freelance copywriters and other suppliers as needed. Education - Bachelor's degree required Knowledge and skills - Experience in identifying communication and content opportunities, and developing, implementing and measuring their impact and effectiveness. - Ability to conceptualize, structure, write, edit and pitch compelling stories for a wide range of audiences and multimedia and traditional platforms. - At least 6 years of experience in journalism, marketing, social media and brand. - Experience working successfully with cross-functional teams. - Demonstrated success with social media-driven public relations, including developing digital influencer relationships and outreach campaigns. - Proven track record of excellent strategic thinking with a high degree of comfort and flexibility managing multiple competing priorities with attention to complex details. - Critical thinker, collaborative, flexible and resilient, creative, detail-oriented, media savvy, and responsive to suggestions and feedback. - Strong verbal and written communications skills; knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, punctuation, AP style and grammar.Technical Skills - Proficient in Microsoft Office Suite of programs as well as in social media channels and applications. - Understanding of social media, digital media and web technologiesJob experience - 6+ years of related marketing communications experience; journalism, editorial background and/or hospitality services industry experience desirable.Wyndham Destinations (NYSE:WYND) believes in putting the world on vacation. Our global presence in 110 countries at more than 220 vacation ownership resorts and 4,300+ affiliated exchange properties distinguishes Wyndham Destinations as the world's largest vacation ownership and exchange company, with North America's largest professionally managed rental business. Each year our team of 25,000 associates delivers great vacations to millions of families as they make memories of a lifetime. Learn more at ***********************. Our world is your destination. Every year 3.5 million families entrust us with their vacation dreams. Through our unique brands, flexible ways to explore, and more destinations than anyone else, we make it easy to experience and enjoy the most amazing vacations around the globe. As the world's largest vacation company, Wyndham Destinations provides access to unlimited possibilities to inspire your next vacation. Wyndham Destinations is one family, one team of professionals who actively strive to provide our customers and each other with our signature Count On Me! Service promise. A promise to be responsive to needs, to be respectful in every way and deliver a great experience. It's more than a promise, at Wyndham it's been recognized as a commitment, visible in our awards including Newsweek's 100 Greenest Companies, Diversity Inc's 25 Noteworthy Companies and Ethisphere Institute Lists of the World's Most Ethical Companies amongst others. Come join the Wyndham family and discover the rewards for your career. *************************************** Whether at work or on vacation - wherever your dream destination, wherever you see yourselfwe help you get there. A career at Wyndham Destinations offers you the following great benefit opportunities and more: - Competitive compensation package - Employee discounts on travel - Medical/dental and vision care plans - 401(k) program that matches dollar for dollar up to 6% of salary - Flexible Spending Accounts, short & long term disability, life insurance & educational assistance - Community volunteer and global sustainability/green programs Come and be part of One Family, One Team, One Company . . . Wyndham Destinations The Company makes every effort to ensure equal employment opportunities for all individuals and abides by EEO and nondiscrimination provisions of all applicable federal, state, and local laws and regulations. If you require a reasonable accommodation to complete an application please email your request to **************** and provide the job title and location to which you are applying. Marketing United States of America- Florida-Orlando Regular Full-time RCI Jun 25, 2019, 12:32:11 PM

Keywords: Wyndham Hotel Group, Orlando , Content Marketing Senior Copywriter, RCI, Advertising , Orlando, Florida

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