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Senior Paid Marketing (PPC) Specialist - Orlando

Company: Launch That
Location: Orlando
Posted on: June 14, 2018

Job Description:

Senior Paid Marketing (PPC) Specialist The Senior Paid Marketing (PPC) Specialist is a high-level position that will develop and execute paid campaigns in support of Launch Thats website projects.Previous PPC experience is required. Responsibilities and Duties

  • Develop and manage SEM/PPC campaigns on Google, Bing, Facebook and Yahoo by setting up targeting, bids, budgets and creative.
  • Generate daily, weekly, monthly spend and performance reports for all ad platforms across all projects to ensure leads, CPL and budget meet established goals.
  • Communicate performance updates to executive leadership.
  • Evaluate and test new marketing platforms to increase quality traffic and leads.
  • Detect anomalies within our websites, ad platforms, traffic performance, and lead management system to ensure campaigns are optimized effectively.
  • Generate ideas and execute A/B test for ad creative and landing pages.
  • Keep up to date on the latest trends in paid marketing and develop strategies to mitigate or capitalize on these changes.
  • Meet or beat deadlines and independently generate priority lists to improve account performance. Requirements
  • Bachelors degree in Marketing, Business or related field.
  • Minimum of 3 years of experience in SEM managing multiple accounts.
  • Detail oriented with strong analytical and organizational skills.
  • Excellent verbal and written communication skills.
  • Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
  • Proficient with AdWords Editor, Bing Ads Editor, Facebook Ads Manager and Marin (or other 3rd party optimization tools).
  • Proficient with Excel, Google Analytics, Salesforce (or other CRM reporting platforms).
  • Basic knowledge of Google Optimize, Optimizely, Crazyegg and other landing page optimization software. Benefits and Perks
  • Generous PTO: We offer flexible PTO days that are granted at the beginning of each year.We also celebrate major holidays and provide a paid week off at the end of the year to recharge.
  • Healthcare: Nothing is more important than our health.Thats why we offer generous medical, dental and vision benefits, plus an Employee Assistance Plan, to all full-time employees.
  • Casual Office Environment: From flip-flops, blue jeans, t-shirts and baseball hats to Xbox, video games, card games and Nerf guns, we like to keep our collaboration loose and fun-loving.Just dont mistake us for lazy.
  • Free Downtown Parking: Launch That pays for 24/7 covered parking in The Plaza garage below our offices.This perk is especially convenient for Orlando Magic and Orlando City games and on weekends.
  • 401(k) Matching: Employees who work here one year or longer are eligible to join a matching 401(k) retirement plan, which has immediate 100-percent vesting.Your savings add up fast!
  • Snacks & Games: Our snack bar has plenty of chips, cookies, gum and fruit, and we have unlimited soda and coffee in the kitchen.Our rec room features an Xbox, video arcade, foosball and shuffleboard.

    Keywords: Launch That, Orlando, Senior Paid Marketing (PPC) Specialist - Orlando, Advertising, Orlando, Florida

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