Manager Local Admissions Marketing - Florida
Company: Universal Technical Institute
Location: Orlando
Posted on: September 17, 2023
Job Description:
Manager Local Admissions Marketing - Florida
Job Locations
US-FL-Orlando - US-FL-Miramar
ID
2023-4037
Type
Salaried
Overview
The Local Admissions Marketing Manager (LAMM) drives local
marketing and admissions activity in their perspective market by
coordinating the representation of UTI/MMI at High schools,
industry related on-campus and community events such as car shows,
festivals, dealership receptions, and campus open houses. The LAMM
will be the main contact and emcee for these events and must enjoy
making connections with people while motivating and inspiring them
to follow their dreams. Therefore, a self-confident, extroverted
style that can enliven, engage and positively impact individuals
and groups is essential. Particular emphasis will be placed on
building relationships with industry contacts, High school and
community leaders in order to increase visibility for the campus in
that local market. The job environment is fast-paced, results
oriented and requires strong initiative and self-direction; as well
as frequent travel, working weekends and evenings are necessary in
order to achieve success.
Responsibilities
- Identifies prospective students who
appear to have the skills, interest, motivation and other qualities
that indicate UTI could be a good fit for them, and seeks to help
them enroll if they want to enroll.
- Develops local community partnerships/relationships that build
awareness of and drives traffic to UTI campus
- Supports the High School market with STEM demonstrations,
Career Fair coverage and campus events.
- Builds strong relationships with both campus and field
admissions teams while developing important community relationships
(dealers, High Schools, aftermarket retailers etc.), developing and
nurturing local leads, writing contracts, enroll-to-show activities
and ensuring start goals are met
- Builds relationships with local industry partners by promoting
UTI's graduate employment.
- Works closely with Regional Admissions Director and event
Director to ensure execution of metric tracking, data entry and
reporting of results after all events and promotions are
completed
- Coordinates Future Tech events and Industry days,
oversees/supports in running "world class" events, managing the
registration process, lead generation, tours, tracking and
measurement of event day activities
- Seeks out and develops innovative promotions and events that
are additive to our existing programs.
- Technical skills necessary to learn and deliver a remote STEM
presentation using a car and/or motorcycle while showing a "live"
demonstration.
- Ability to deliver HS presentation, communication strategy and
In-Home Interview if asked to fill in for Field Representative on
leave or during vacancy.
- Coordinates experiential events and competitions like Pit Crew
Challenge, Fall Tour and/or Top Tech
- Completes bi-weekly accountability documents outlining
activities and accomplishments
- Other duties as assigned
Qualifications
Education / Experience
- College degree preferred or commensurate experience (3 yrs.) in
Marketing or Admissions with particular experience in onsite and
offsite events
- Experience working in a multiple unit organization
environment.
- Demonstrated experience with developing and negotiating
sponsorship agreements a plus
- Strong event planning and execution background including lead
generation
- Background in sales or experience working closely with a sales
team
- Background of Automotive, Motorcycle or Marine Industry
preferred
- Knowledge of basic marketing & advertising disciplines
- Must meet all DOT requirements.Skills
- Demonstrated strong communication skills across all business
channels
- Strong attention to detail and necessary focus on execution,
follow up and measurement
- Demonstrated ability to manage sideways within a large and
diverse organization
- General technology as it relates to office administration
- Action oriented self-starter with practical to drive
results
- Knowledge of local community
- Bi-lingual English and Spanish preferredAbilities
- Must be able to lift and maneuver 50-75 pounds
- Must be able to stand for long periods of time during
events
- Normal physical activity including movement, hearing, seeing
and communication
- Flexibility to travel on a regular basis (50-100% of time) Work
Environment
- Fast paced with frequent change
- Weekend work will be required
- Some work is performed indoors in a climate-controlled
environment. Some work will be outside, which may include hot and
cold weather conditions.Pay and Benefits
- Hiring rate of pay $80,000/yr-$90,000/yr (depending on
experience)
- Medical, dental, vision
- Company paid LTD & STD
- 401K with Company match#LI-PW1#ZRSUP#HP
Keywords: Universal Technical Institute, Orlando , Manager Local Admissions Marketing - Florida, Advertising , Orlando, Florida
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