Digital Marketing Specialist
Company: OneBlood
Location: Orlando
Posted on: January 27, 2023
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Job Description:
Overview:
Responsible for implementing marketing campaigns that promote and
enhance brand awareness and support existing business objectives
within the digital space. Utilizes new digital technologies and
analytics tools to assist in the optimization and analysis of
marketing campaigns and display and search advertising. Hybrid role
but candidate must live within distance of the St. Pete office.
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Responsibilities:
The list of essential functions, as outlined herein, is intended to
be representative of the duties and responsibilities performed
within this classification. It is not necessarily descriptive of
any one position in the class. The omission of an essential
function does not preclude management from assigning duties not
listed herein if such functions are a logical assignment to the
position. -Implements strategies to drive online traffic to the
company websiteCreates digital marketing campaigns utilizing a
range of channels, including paid search, SEO, PPC, and social
mediaGenerates digital marketing reports and reviews the
dataUtilizes new technologies to successfully and efficiently
implement comprehensive digital marketing campaignsTracks social
media advertising performance and provides recommendations for
improved ROIEnsures consistent communication across social
platforms, including the cross-department training of social media
communications and best practicesAssists with special projects or
urgent marketing requests as needed.
Qualifications:
To perform this job successfully, an individual must be able to
perform each essential duty and responsibility satisfactorily. The
requirements listed below are representative of the knowledge,
skill, and/or ability required. - -EDUCATION AND/OR
EXPERIENCE:Bachelor's Degree in Marketing, Business or related
field and two (2) years relevant experience or an equivalent
combination of education, certification, training and/or
experience. Experience utilizing social media management programs
and content management systems. Working knowledge of digital
marketing concepts and best practices. -CERTIFICATES, LICENSES,
REGISTRATIONS AND DESIGNATIONS:None -KNOWLEDGE, SKILLS AND
ABILITIES:Strong written, presentation and communication skillsSome
knowledge of web design principles, best practices, and content
management platformsFamiliarity with analytical tools such as
Google Analytics and Webmaster ToolsStrong project management
skills with high attention to detailAbility to establish and
maintain effective and cooperative working relationships in a fast
paced environmentStrong organizational and time management skills;
ability to adhere to deadlinesExpertise in Microsoft Office
applicationsAbility to operate office equipmentAbility to commute
with personal transportationAbility to travel as needed.PHYSICAL
REQUIREMENTS:The work environment characteristics described here
are representative of those an employee encounters while performing
the essential functions of this job. Functions involve the ability
to exert light physical effort usually involving some lifting,
carrying, pushing and/or pulling of objects and materials of light
weight (up to 20 pounds). May involve some climbing, balancing,
stooping, kneeling, crouching, crawling, walking or standing. -
-ENVIRONMENTAL REQUIREMENTS:The work environment characteristics
described here are representative of those an employee may
encounter while performing the essential functions of this job. -
-Functions are regularly performed inside without potential for
exposure to adverse conditions, such as inclement weather,
atmospheric elements and pathogenic substances. - The noise level
in the work environment is usually moderate. -OneBlood is an Equal
Opportunity Employer/Vet/Disability/Other Protected Categories
Keywords: OneBlood, Orlando , Digital Marketing Specialist, Advertising , Orlando, Florida
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