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Senior Director, Marketing Campaign Strategy

Company: Pearson
Location: Orlando
Posted on: September 24, 2022

Job Description:

Our purpose is to add life to a lifetime of learning. We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them.This position sits within our Virtual Learning Business, specifically in Pearson Online Learning Services (POLS), helping to support our various academic partner institutions in Higher Education.Your role:Under the direction of the VP, Performance Marketing, and in partnership with the Marketing & Enrollment teams, you will be accountable for leading the performance marketing campaign strategy and delivery across Pearson partners/clients to meet KPIs including:

  • Architect performance marketing campaign strategy, planning and budgets across the marketing mix to accelerate profitable growth efficiently.
  • Develop a talented team of campaign managers that lead campaigns for our higher-education partners to attract new learners.
  • Create and optimize integrated marketing campaigns using customer data and continuous experimentation across organic, paid, earned and owned tactics.
  • Lead both internal and external/agency talent in campaign planning, delivery, reporting, and optimization. Establish processes and procedures to ensure smooth information sharing across disciplines to speed time to market.
  • Using industry benchmarks, define targets for acquisition, spend, efficiency and throughput of new learners. Contribute to forecasting and performance reporting efforts to achieve maximum impact.
  • Collaborate with media, organic/SEO, creative and technology teams to engage learners meaningfully.Your qualifications:
    • An advanced degree from an accredited institution
    • 8+ years of experience in a similar role and preferably in a leadership position for 4+ years
    • 4 + years of account management and/or client lead across campaign strategy development, integrated planning, process creation/improvement.
    • 4+ years of people leadership experience with strong track record of developing talent.
    • Highly skilled at leading and influencing others in a constructive manner to build and sustain collaborative relationships to achieve business targets.
    • Expert in developing marketing campaigns to meet performance objectives across organic, paid and owned tactics using internal and external/agency teams.
    • A demonstrated ability to work remotely with minimal supervision (this is a remote-accessible position) under highly dynamic workloads with the ability to be highly effective while managing shifting internal expectations and priorities
    • Ability to work independently and collaboratively with stakeholders to drive action
    • Ability to work creatively, using a variety of resources with a track record of developing actionable recommendations from research data with a comfort level in using data to support or refute assumptions and recommendations
    • Passionate about staying up-to-date and engaged with industry expertise
    • Superior analytical, critical thinking, and communication skills to analyze, evaluate, synthesize, and present research and strategy
    • Excellent written, visual, and verbal communications skills effective with broad and diverse audiencesWhile this position is remote-eligible, it includes the potential of up to 20% travel. As such, candidate proximity to a major airport is preferred.This position is eligible to participate in an annual incentive program.Benefits available to eligible employees can be seen at:https://pearsonbenefitsus.com/Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive. To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.Job: MARKETINGOrganization: Virtual LearningSchedule: FULL_TIMEReq ID: 6973

Keywords: Pearson, Orlando , Senior Director, Marketing Campaign Strategy, Advertising , Orlando, Florida

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