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Digital Marketing Director

Company: Massey Services, Inc.
Location: Orlando
Posted on: August 7, 2022

Job Description:

Digital Marketing Director
Directs and controls the overall department responsible for digital marketing. -Develops and delivers marketing policies, practices, and strategies to attract customers to the website and drive leads from all online vehicles.Responsibilities:

  • Develop and execute marketing plans to enhance online services; build overall digital marketing strategy including lead generation marketing plan
  • Develop and execute digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns
  • Develop and execute reputation management strategy
  • Lead the digital marketing team in identifying and evaluating existing and new digital technologies and using analytics tools to optimize marketing campaigns and display and search advertising
  • Oversee all the company's social media accounts
  • Collaborate with marketing managers and other departments for guidance on the design and implementation of marketing campaigns to enhance the overall online presence of the company's website
  • Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership
  • Plan and execute digital marketing budget; maximizing opportunity for each campaign and measuring ROI
  • Direct content development for multiple digital platforms, including but not limited to website, emails and blogs
  • Maintain and update/revise website
    Knowledge, Skills and AbilitiesThis position requires a deep knowledge of all digital & web marketing tools, models and technologies along with an excellent background in developing multiple lead programs and maximizing conversions. Strong attention to detail, the ability to focus and follow through on multiple projects, excellent verbal and written communication skills and strong organization skills are essential for success.
    • Minimum of 8 years of hands-on digital marketing experience
    • B.A. in marketing, business or communications
    • Understanding of Word Press, Ad Words, Google Analytics and Sales Force/Marketing Cloud
    • Ability to make decisions and recommendations based on analytics
    • Ability to manage multiple projects simultaneously in a fast-paced environment
    • Must understand lead generation, lead conversion and lead nurturing as a business practice
    • Thinks operationally and strategically, analyzes issues, uses sound judgment, generates new ideas
      Our company offers competitive salary with paid vacation, medical and dental insurance, 401(k), life insurance, long term disability, tuition reimbursement and excellent promotional opportunities.
      Massey Services is an Equal Opportunity and Drug Free WorkplaceJob Type: Full-timePay: $80,000.00 - $100,000.00 per year
      • 401(k) matching
      • Dental insurance
      • Employee discount
      • Flexible spending account
      • Health insurance
      • Health savings account
      • Life insurance
      • Paid time off
      • Parental leave
      • Professional development assistance
      • Referral program
      • Tuition reimbursement
      • Vision insurance
        • Day shift
        • Monday to Friday
          • Bachelor's (Required)
            • Digital Marketing: 8 years (Required)
            • WordPress: 3 years (Preferred)

Keywords: Massey Services, Inc., Orlando , Digital Marketing Director, Advertising , Orlando, Florida

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