Digital Marketing Specialist

Company: XL Event Lab
Location: Orlando
Posted on: August 7, 2022

Job Description:

Job Title: Digital Marketing SpecialistSalary: $45,000Contract: Full-Time W2 EmployeeLocation: Hybrid - Working from our centrally located office in Orlando, with opportunities for remote working part of the week.Deadline: To be considered please submit your application by the end of day on Friday August 5Do you have experience running social media campaigns to drive awareness, engagement, traffic and ultimately revenue? Interested in developing your career further in digital marketing/advertising? You may have just discovered your perfect role!We are seeking an ambitious Digital Marketing Specialist to join our in-house marketing team to assist with our digital campaigns (both paid and organic) across Facebook, Instagram, Snapchat and Google Ads. You will be tasked with developing a deep understanding of our key audiences, then using these insights to create content that will build awareness, convince and convert.Experience of running Facebook Ads or Google Ads would be preferred, but we don't expect you to know it all at this stage. Work ethic is more important. We're looking for someone who will delve into tasks with a 'can do' attitude and is eager to learn within the role. We're a fast growing company and want you to grow right here alongside us.This is a full-time, permanent role. Opportunities for development and progression within the company are significant. - -Who are we?XL Event Lab is an international event production company that has grown year on year since 2007. We create large-scale, unforgettable experiences that aim to temporarily disconnect people from their devices, get them outside and active, and ultimately bring friends, families and communities closer together. Typically producing over 500 events a year, thousands enjoy our events every week. Our key brands include, but are not limited to:

• The Big Bounce - Currently touring the US & Australia. Featuring The World's Biggest Bouncy Castle (Guinness World Record title holder) & The Giant, an inflatable obstacle course over two times the length of a professional football pitch.
• Headphone Disco - Throwing silent disco parties worldwide since 2006. Creamfields recently trusted us to coordinate the world's largest silent disco resulting in the surreal spectacle of 30,000 festival goers singing, dancing and bouncing along to absolute silence.
• The Parking Lot Social - The drive-in reimagined. Featuring DriveTime Drag hosted by Ru Paul's Drag Race finalists, Halloween movie screenings with live scare actors roaming the grounds, car-a-oke, silent discos, party bingo & more.You can learn more about the company and our brands at https://xleventlab.com/Key Responsibilities
  • Liaise with manager to help develop and deliver social media (paid and non-paid) strategy, objectives and tactics.
  • Assist with digital advertising campaign builds across multiple markets using Facebook Ads Manager and Google Ads Editor. Ensure thorough quality checks are built into your workflow to minimise errors.
  • Plan, create and schedule compelling creative content (text/images/video) across various social profiles that engages our audience and enables the brand to maintain a consistent presence. -
  • Work with 3rd party contractors to brief on-brand content, video and visual assets to support the communications plan.
  • Assist with writing copy in the brands tone of voice that generates engagement and direct response from our target audience.
  • Curate content that will appeal to our audience to share on social (relevant blog/news coverage, user generated content, event photos)
  • Manage email and sms campaigns (we currently use Mailchimp)
  • Develop and take ownership of fan building and engagement campaigns
  • Research and build relationships with bloggers/influencers/communities who share a similar audience for awareness generating opportunities.
  • Administer competitions on social and contact winners to distribute prizes.
  • Produce weekly/monthly reports clearly communicating performance against target KPIs, analysis with actionable insights, and recommendations for optimisations.
  • Monitor and report on innovative marketing strategies employed by similar brands.
  • Monitor and report on competitor activity.
  • Keep up to date with the latest digital marketing best practice, tactics, latest formats and channels. Proactively recommend how to incorporate these into our own test campaigns.Essential Skills
    • Strong knowledge of social media (in particular Facebook/Instagram/TikTok), with preferably 1-2 years of proven experience applying this to promote a brand or business.
    • Strong attention to detail. We have a lot of campaigns running at any one time and it's crucial the correct info is being communicated to the correct audience.
    • Excellent communication and written skills
    • Capable of managing your own workload to deliver tasks to agreed deadline
    • A good eye for design and understanding of what will appeal to consumers.
    • Results orientated, with a natural drive to continually improve performance and streamline working processes.Desirable Skills
      • Relevant qualification in social media, PR, advertising or marketing
      • Google Ads, Google Analytics or Facebook Blueprint certification.
      • Basic experience with image and/or video editing software or apps
      • Experience with Mailchimp for sending emails
      • Comfortable using Microsoft Excel. Bonus points if you can know your way around pivot tables, vlookup, and functions.

Keywords: XL Event Lab, Orlando , Digital Marketing Specialist, Advertising , Orlando, Florida