Marketing Communication Specialist

Company: moneycorp
Location: Orlando
Posted on: August 7, 2022

Job Description:

ROLE PURPOSE: As the Marketing Communication Specialist, you will support all internal and external marketing communication, including but not limited to social media, email, web content, and PR in accordance with the content marketing strategy within Moneycorp North America. This role will require an audience-first approach to marketing communication while monitoring performance through data. Moneycorp is looking for a passionate candidate who can drive traffic and engagement by leveraging the marketing tech stack and latest marketing trends. The successful candidate must be a team player who enjoys collaboration and creativity to drive excellence and innovation.ROLE REQUIREMENTS:Marketing CommunicationDrive traffic and engagement through various marketing channels such as social and email.Create and execute new digital campaigns that support the content strategy.Assist with developing and monitoring website content and its distribution across communication channels.Assist with customer communication channels alongside Compliance and upper management.Assist with internal employee communication alongside HR and upper management.Analytics & ReportingRun daily/weekly/monthly reports, taking proactive action to ensure optimum return on existing channels.Create and present competitor analyses within relevant markets.Research trends within the micro and macro digital marketing environment.Provide valuable insight into current performance and trends to assess effectiveness, ROI & profitability.Use available data sources to interpret and troubleshoot campaign (and overall) performance challenges and propose methodical optimization tests for campaigns.Evaluate new technology for ongoing development and progression.Responsible for seeking out new opportunities and ways to improve campaign performance.PERSON SPECIFICATION:Knowledge and Experience:Experience with social media channels, email, PR, and Microsoft office suite.Strong communication and copy writing skills.Experience with design software such as Canva and Adobe preferred.Understand the conversion funnel and the implications it has on acquisition channels and retention.Skills and Competencies:Ability to articulate complex findings in simple and easy-to-digest updates.Ability to create tactical plans based on set marketing strategies - and to provide examples of internal and external insights.Strong analytical skills and problem-solving abilities.Excellent creative thinking capabilities to resolve complex issues.Education:B.A. in Marketing, Communications, or related field.1 year of experience in marketing-related fields.Personal Attributes:Meticulous attention to detail, with an overall passion for continual improvement.Innovative and creative, with a logical and methodical approach to problem-solving.Credible and articulate, with excellent communication, presentation, and interpersonal skills.A solid grounding in digital marketing with a tenacious, can-do attitude.High confidence, energy, and enthusiasm.Ability to thrive under a high-pressure environment and drive tactical marketing forward independently.Enthusiastic and self-motivated, with the ability to lead projects proactively.Technically savvy.Location: Orlando, Florida.Hours of work: 8:00 am - 5:00 pmFlexibility may be required in line with business needs.Position Location: Orlando, FL, USAExperience Level: Entry LevelJob Status: At-WillHours: Full-Time

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