Marketing Communication Specialist
Company: moneycorp
Location: Orlando
Posted on: August 7, 2022
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Job Description:
ROLE PURPOSE: As the Marketing Communication Specialist, you
will support all internal and external marketing communication,
including but not limited to social media, email, web content, and
PR in accordance with the content marketing strategy within
Moneycorp North America. This role will require an audience-first
approach to marketing communication while monitoring performance
through data. Moneycorp is looking for a passionate candidate who
can drive traffic and engagement by leveraging the marketing tech
stack and latest marketing trends. The successful candidate must be
a team player who enjoys collaboration and creativity to drive
excellence and innovation.ROLE REQUIREMENTS:Marketing
CommunicationDrive traffic and engagement through various marketing
channels such as social and email.Create and execute new digital
campaigns that support the content strategy.Assist with developing
and monitoring website content and its distribution across
communication channels.Assist with customer communication channels
alongside Compliance and upper management.Assist with internal
employee communication alongside HR and upper management.Analytics
& ReportingRun daily/weekly/monthly reports, taking proactive
action to ensure optimum return on existing channels.Create and
present competitor analyses within relevant markets.Research trends
within the micro and macro digital marketing environment.Provide
valuable insight into current performance and trends to assess
effectiveness, ROI & profitability.Use available data sources to
interpret and troubleshoot campaign (and overall) performance
challenges and propose methodical optimization tests for
campaigns.Evaluate new technology for ongoing development and
progression.Responsible for seeking out new opportunities and ways
to improve campaign performance.PERSON SPECIFICATION:Knowledge and
Experience:Experience with social media channels, email, PR, and
Microsoft office suite.Strong communication and copy writing
skills.Experience with design software such as Canva and Adobe
preferred.Understand the conversion funnel and the implications it
has on acquisition channels and retention.Skills and
Competencies:Ability to articulate complex findings in simple and
easy-to-digest updates.Ability to create tactical plans based on
set marketing strategies - and to provide examples of internal and
external insights.Strong analytical skills and problem-solving
abilities.Excellent creative thinking capabilities to resolve
complex issues.Education:B.A. in Marketing, Communications, or
related field.1 year of experience in marketing-related
fields.Personal Attributes:Meticulous attention to detail, with an
overall passion for continual improvement.Innovative and creative,
with a logical and methodical approach to problem-solving.Credible
and articulate, with excellent communication, presentation, and
interpersonal skills.A solid grounding in digital marketing with a
tenacious, can-do attitude.High confidence, energy, and
enthusiasm.Ability to thrive under a high-pressure environment and
drive tactical marketing forward independently.Enthusiastic and
self-motivated, with the ability to lead projects
proactively.Technically savvy.Location: Orlando, Florida.Hours of
work: 8:00 am - 5:00 pmFlexibility may be required in line with
business needs.Position Location: Orlando, FL, USAExperience Level:
Entry LevelJob Status: At-WillHours: Full-Time
Keywords: moneycorp, Orlando , Marketing Communication Specialist, Advertising , Orlando, Florida
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