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Head Of Marketing

Company: CashRepublic
Location: Orlando
Posted on: June 25, 2022

Job Description:

About CashRepublic
CashRepublic is a Visa Fast Track Fintech company providing individuals and small businesses with an intuitive and transparent cash management experience. With no purchase cost, no monthly fees, and no minimum requirements, CashRepublic's debit card aims to democratize access to financial services by putting customers in full control of their financial lives. Conveniently located in the communities it serves and headquartered in Orlando, FL, CashRepublic delivers financial freedom to its customers with unrivaled service, personalized guidance, and financial access.
Job Description:
The Head of Marketing will be part of the CashRepublic leadership team, responsible for planning, developing and executing CashRepublic's marketing and advertising strategies. The primary focus of this role is to drive revenue though programs ranging from building brand awareness to generating sales.
To be successful as the Head of Marketing, the applicant must have demonstrated marketing experience with significant focus on digital marketing. The applicant must be able to manage multiple marketing programs at the same time and collaborate effectively with other members of the leadership team teams to deliver results.
Responsibilities include, but are not limited to:

  • Building a brand strategy for CashRepublic
  • Creating a plan to drive revenues and sales
  • Defining optimal media mix and designing an execution plan to meet the financial goals
  • Managing marketing budget and partner relationships
  • Driving digital marketing efforts across search, pay-per-click, and ads
  • Expanding to social media and other emerging marketing / advertising channels
  • Monitoring of marketing performance and making necessary adjustments to maximize impact
  • Identifying opportunities to enhance the company' value proposition and product offerings
  • Ensuring strong ongoing communication with leadership team
    Education & ExperienceTo be considered for this position, you must have the following education and experience:
    • College degree
    • Minimum of 5 years of experience in marketing / digital marketing capacity
    • Experience with credit / debit / pre-paid cards sales is a plus
    • Multi-cultural sales experience is a plus
      Demonstrated Abilities:
      • Must have a strong marketing and digital marketing skills and expertise
      • Must be able to multi-task and be able to prioritize work requirements
      • Must have the ability to manage all aspects of marketing - from design to execution
      • Possess strong oral and written communication skills and be able to deal effectively with others
      • Possess the ability to be flexible and adaptable to constant changes
      • Possess the ability to work in a high volume and fast-paced environment
      • Must be able to take direction well but must be able to work with limited supervision
        Position Type: Full-Time
        Compensation & Benefits: CashRepublic offers competitive compensation and benefits
        Work Location: Orlando, FL

Keywords: CashRepublic, Orlando , Head Of Marketing, Advertising , Orlando, Florida

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