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Email Marketing Specialist

Company: Entertainment Benefits Group
Location: Orlando
Posted on: May 16, 2022

Job Description:

Job DescriptionCompany Description

EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups. EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace. EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. It is required to be commutable to an office location.Job Description

The Email Marketing Specialist will be responsible for the scheduling, creation, execution, and analysis of all email programs across multiple platforms and brands. This position will help maintain the email marketing calendar and execute against it as scheduled. In addition, the email marketing specialist will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.

  • Own process for execution and on-time delivery of complex, highly dynamic promotional email campaigns.
  • Manage email campaign production from end-to-end across multiple platforms, including setup, QA, deployment, and reporting.
  • Develop and execute new email marketing initiatives especially automation, welcome series, re-engagement, and other lifecycle communications.
  • Leverage existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP.
  • Leverage email best practices and findings to assist in email marketing and CRM strategy development, working cross-functionally across multiple channels and teams.
  • Manage ongoing optimization of programs by designing and implementing comprehensive, measurable A/B and multivariate testing plans.
  • Collaborate with merchandising and marketing on campaign calendars.
  • Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion.
  • Provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  • Collaborate with Analytics team to develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends.
  • Work with partners and vendors to execute marketing components and fulfill contract requirements.
  • Work with other departments coordinating promotions and sales incentives.
  • Perform additional duties as assigned.Qualifications

    • Bachelor's degree
    • 3-5+ years of email marketing experience in relevant industry executing marketing campaigns
    • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
    • Superb quantitative and analytical skills
    • Understanding of marketing principles resulting in branding building, driving traffic and revenue
    • Strong capabilities in digital marketing
    • Strong written and verbal communication skills, attention to detail and organizational skills
    • Creative and conceptual thinker
    • Experience with setting up tracking, reporting, and monitoring key performance indicators
    • Knowledge of CRM and campaign management
    • Experience with an enterprise level ESP and project management tools (JIRA) required
    • Comprehensive knowledge of Microsoft applications (Word, Powerpoint, Excel & Outlook)
    • Ability to multi-task, be a team playerPreferred Qualifications
      • Experience in retail, entertainment, sports and/or travel industry is preferred
      • Proficiency in HTML coding / email production and responsive design
      • Proficiency in Dreamweaver/Photoshop skills
      • Experience working with one or more Email Service Providers (Experian, Yesmail, ExactTarget/Salesforce Marketing Cloud, Zeta, etc.)
      • Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms
      • Understanding of CAN-SPAM and email best practices

        Additional Information

        EBG offers outstanding employee benefits including:
        • Medical, Dental & Vision
        • 401k Match
        • Short Term Disability, Long Term Disability (Company Paid)
        • Basic Life and AD&D (Company Paid)
        • Additional Voluntary Benefits (additional life, legal, critical care, and more)
        • Flexible Work Arrangements
        • 3 Weeks of PTO + 5 Personal Days
        • Paid Holiday Break from Christmas to New Year
        • Paid Holidays
        • Fitness Centers (location dependent)
        • Annual Day of Giving
        • Company Bonus Program
        • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

Keywords: Entertainment Benefits Group, Orlando , Email Marketing Specialist, Advertising , Orlando, Florida

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