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Media Planner - Remote

Company: ThisWay Global
Location: Orlando
Posted on: May 15, 2022

Job Description:

This position can be performed remotely. We are a full-service advertising agency working exclusively with companies in the meat industry. We offer a wide range of services to our clients, including strategy, customer insights, integrated public relations programs, and more. What You'll Do The Media Planner is responsible for the evaluation, recommendation, planning, and buying of media opportunities for client accounts. Also responsible for making special recommendations to be presented to the client and key account management personnel. The Media Planner must be able to handle multiple responsibilities and efficiently juggle a workload that will always include shifting priorities and deadlines. On a daily basis, the position requires someone that can take initiative, has the ability to seek out information from appropriate sources, and has exceptional follow-through. Attention to detail is extremely important. You'll also get to: Meets with Media Strategy Manager, Associate Creative Director, and/or Account Executives to establish media objectives and strategies for advertising campaigns Presents media plans to the Media Strategy Manager; makes revisions and adjustments as necessary Meet with the media buyer to communicate approved plans for implementation Evaluates communication goals of potential media plans and makes best recommendations Studies demographic data and consumer profiles to identify target audiences for print, broadcast, or other media Owns day to day campaign launches in Demand Side Platforms (DSPs) and programmatic software Prepares media plan flowcharts and manages directives to guide the execution process Meets with media representatives to evaluate the optimum use of budgeted funds to achieve marketing and sales objectives Gathers statistics and identifies metrics to measure the success of recommendations Conducts media research, evaluates data, develops views; understands systems applications, and understands various media and their applications against client strategies and goals Attends individual media presentations and/or industry presentations to keep current with industry changes. Manages day-to-day mobile marketing campaigns, including trafficking of ads, setting up new campaigns, and working with external ad vendors Communicates internally and externally with partners to manage the budget daily, make changes based on performance, and escalates issues or concerns to the manager Gathers organizes and presents competitive research and spending data, as requested. Provides market analysis and other reports, as requested. Understand the dynamics of 1st and 3rd party ad serving. Other projects, as assigned Requirements A minimum of 2-years media planning experience and/or 3 or more years' media buying experience, preferably in an agency setting Strong mathematical ability Experience working on a DSP Experience managing and working in programmatic software Bachelor's degree in Marketing, Communications or related field Creative thinking with the ability to work well autonomously as well as with a team Attention to detail Ability to work independently or with a team Benefits In addition to a competitive salary, you'll also receive a great benefits package to include: Medical, Dental, Life, and Vision Insurance Wellness Program Disability Insurance 401(k) Retirement Profit-Sharing Tuition Reimbursement Lucrative Paid Time off Program, and Paid Holidays Flexible work schedule All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.

Keywords: ThisWay Global, Orlando , Media Planner - Remote, Advertising , Orlando, Florida

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