Media Planner - Remote
Company: ThisWay Global
Location: Orlando
Posted on: May 15, 2022
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Job Description:
This position can be performed remotely. We are a full-service
advertising agency working exclusively with companies in the meat
industry. We offer a wide range of services to our clients,
including strategy, customer insights, integrated public relations
programs, and more. What You'll Do The Media Planner is responsible
for the evaluation, recommendation, planning, and buying of media
opportunities for client accounts. Also responsible for making
special recommendations to be presented to the client and key
account management personnel. The Media Planner must be able to
handle multiple responsibilities and efficiently juggle a workload
that will always include shifting priorities and deadlines. On a
daily basis, the position requires someone that can take
initiative, has the ability to seek out information from
appropriate sources, and has exceptional follow-through. Attention
to detail is extremely important. You'll also get to: Meets with
Media Strategy Manager, Associate Creative Director, and/or Account
Executives to establish media objectives and strategies for
advertising campaigns Presents media plans to the Media Strategy
Manager; makes revisions and adjustments as necessary Meet with the
media buyer to communicate approved plans for implementation
Evaluates communication goals of potential media plans and makes
best recommendations Studies demographic data and consumer profiles
to identify target audiences for print, broadcast, or other media
Owns day to day campaign launches in Demand Side Platforms (DSPs)
and programmatic software Prepares media plan flowcharts and
manages directives to guide the execution process Meets with media
representatives to evaluate the optimum use of budgeted funds to
achieve marketing and sales objectives Gathers statistics and
identifies metrics to measure the success of recommendations
Conducts media research, evaluates data, develops views;
understands systems applications, and understands various media and
their applications against client strategies and goals Attends
individual media presentations and/or industry presentations to
keep current with industry changes. Manages day-to-day mobile
marketing campaigns, including trafficking of ads, setting up new
campaigns, and working with external ad vendors Communicates
internally and externally with partners to manage the budget daily,
make changes based on performance, and escalates issues or concerns
to the manager Gathers organizes and presents competitive research
and spending data, as requested. Provides market analysis and other
reports, as requested. Understand the dynamics of 1st and 3rd party
ad serving. Other projects, as assigned Requirements A minimum of
2-years media planning experience and/or 3 or more years' media
buying experience, preferably in an agency setting Strong
mathematical ability Experience working on a DSP Experience
managing and working in programmatic software Bachelor's degree in
Marketing, Communications or related field Creative thinking with
the ability to work well autonomously as well as with a team
Attention to detail Ability to work independently or with a team
Benefits In addition to a competitive salary, you'll also receive a
great benefits package to include: Medical, Dental, Life, and
Vision Insurance Wellness Program Disability Insurance 401(k)
Retirement Profit-Sharing Tuition Reimbursement Lucrative Paid Time
off Program, and Paid Holidays Flexible work schedule All qualified
applicants are considered for employment without regard to race,
color, religion, age, sex, sexual orientation, gender identity,
national origin, disability, veteran's status or any other
protected characteristic.
Keywords: ThisWay Global, Orlando , Media Planner - Remote, Advertising , Orlando, Florida
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