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Programmatic Media Manager

Company: Parks, Experiences and Products
Location: Orlando
Posted on: January 16, 2022

Job Description:

To support incredible year over year growth within Disney's Consumer Products business, we are looking for a Customer Engagement Manager II, Paid Media to manage programmatic media buys on platforms like Google and Verizon, plus retail media platforms like Amazon.

Reporting to our Senior Manager, Search & Programmatic, you will have direct responsibility for running all programmatic and retail media platform campaigns, from campaign execution to optimization.

You will have experience with bid management platforms and active self-service Programmatic campaign management, plus experience scaling growth.
Responsibilities : You Will:

  • Manage programmatic buys supporting prospecting and retargeting for shopDisney/3P retail across platforms like Google, Verizon, Amazon, and more.
  • Support paid media campaigns on 3rd party retail platforms like Amazon for both shopDisney and Consumer Products (from sponsored ads to Amazon DSP)
  • Buy search ads through Amazon (i.e. Sponsored Product Ads) to increase Amazon sales
  • Test new retail media platforms (Target, Walmart) to help support Consumer Products' business growth goals
  • Help evolve the strength of our creative to grow these channelsBasic Qualifications : You Have:
    • 4+ years programmatic campaign management experience
    • Strong understanding of online ad serving concepts for video and mobile
    • Organized, analytical, and data-driven.
    • The ability to clearly communicate with technical and non-technical stakeholders
    • Passion for online advertising technology
    • Experience with retail media buying platforms (i.e., Amazon) is ideal.
    • Four-year college degree in Marketing, Mathematics, or Statistics or equivalent work experience (please note past relevant work experience is prioritized over degree focus)Additional Information : Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

      Please note that while this position will initially be located in Glendale, CA, this role will move to the heart of the magic in sunny Orlando, FL before December 2022

Keywords: Parks, Experiences and Products, Orlando , Programmatic Media Manager, Advertising , Orlando, Florida

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