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Digital Marketing Analyst, Email / SMS

Company: Kforce Inc
Location: Orlando
Posted on: November 22, 2021

Job Description:

RESPONSIBILITIES: Kforce has a client that is seeking a Digital Marketing Analyst, Email/SMS in Orlando, FL.Roles and Responsibilities: Digital Marketing Analyst, Email/SMS will work with email service provider (ESP) partners, creative agencies, Company Brand teams and Company Data Strategy and Insights to create and execute email campaigns that drive business impact Execute a high volume of data-driven, dynamic email campaigns Execute mobile messaging campaigns including Push Notifications, SMS/MMS broadcasts, mobile wallet offers, and automated messages As a Digital Marketing Analyst, Email/SMS, you will lead tactical strategy behind day-to-day campaigns as well as the overall trigger program for both email and SMS Proofread and perform a rendering check on all campaigns prior to deployment, utilizing utmost attention to detail Cultivate a productive relationship with email vendor (ESP) and SMS partner as key client point-of-contact to maximize vendor value Digital Marketing Analyst, Email/SMS will work collaboratively with Company Digital Leads and Brand Teams to review and approve intake briefs and campaign copy/creative Provide insightful recommendations to improve copy/creative based on industry trends and email best practices Digital Marketing Analyst, Email/SMS will manage campaign calendar and deployment schedule to ensure deadlines are consistently met Effectively communicate & translate key email and SMS metrics to the Brand Management Team on a weekly basis Assist in the development and co-present year-over-year and quarter-over-quarter campaign analysis decks to Senior Management Recommend future segmentation and targeting based on own analysis Serve as primary contact for the Brands in planning and executing email/SMS campaigns Ensure spam regulation compliance (CAN-SPAM) Deliverability monitoring, raising concerns to brand and leadership as needed REQUIREMENTS: Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field required 1-3 years of experience servicing high volume marketing initiatives (inclusive of internship experience working in marketing) Experience has led to strong understanding of email/SMS marketing best practices Demonstrated experience working with an Email Service Provider to deploy email campaigns Proven storyline-based deck writing skills using PowerPoint Proficient in Excel: formulas, filters, data analysis, and pivot tables Proficient in Outlook, Gmail, Litmus, Microsoft Teams, WebEx, SharePoint, and Basecamp HTML knowledge preferred but not required Organization, project management, and time management skills with the ability to organize, plan, and follow-up with tasks Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multitask when necessary Basic knowledge and understanding of data, insight, and strategy Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive level employees Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics whether that be by phone, email, virtual presentation, or in-person Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions Ability to work independently in a detail-oriented function and with minimal supervision Ability to build and maintain relationships, with a skill for conflict resolution Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. by Jobble

Keywords: Kforce Inc, Orlando , Digital Marketing Analyst, Email / SMS, Advertising , Orlando, Florida

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