Public Relations Account Executive
Company: &Barr
Location: Orlando
Posted on: February 25, 2021
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Job Description:
JOB SUMMARY:Plans and executes strategic communications
campaigns for clients that encompass a broad spectrum of public
relations and social media services. Manages activities for one or
more accounts while supporting other accounts as needed. Performs
all traditional functions of the public relations role, including
writing, editing, media relations (traditional and social), event
planning and management, while building and maintaining successful
client relationships through effective account management.ESSENTIAL
DUTIES AND RESPONSIBILITIES:-- Actively seeks to know and
understand the client's business, industry and measurements of
success.-- Contributes to development of public relations plans,
including measurable objectives and efficient/effective strategies
and tactics for clients.-- Ensures public relations activities are
implemented within deadlines and established budgets.-- Maintains
frequent, consistent client contact; conducts regular status
meetings; and provides conference reports and media coverage
reports, among others as directed by client or Public Relations Sr.
Director.-- Understands the public relations role within the
environment of an advertising agency and adds value to accounts by
accessing relevant agency resources as appropriate.-- Develops all
communications materials, including press releases, media alerts,
pitches, byline or editorial articles, social media content, blogs,
etc.-- Experience with social content creation, social media
strategies, use of social media measurement tools, and successfully
pitching social and digital influencers, bloggers, etc.--
Researches and develops media lists and maintains professional
relationships with traditional and social media contacts.--
Provides guidance to clients and account teams on mass media
communications strategies, including media relations and the
appropriate means to disseminate information.-- May represent
clients at media or trade events.-- Supports issues and crisis
planning and management. May serve as media spokesperson for
clients.-- Monitors account profitability, including helping to
manage client budgets, preparation of project estimates, and
account reconciliation; may review and approve specific account
billing.-- Supports agency growth by recognizing and working with
agency support to pursue new opportunities; may play a role in new
business development.-- Required to actively participate in a local
industry association relevant to public relations, such as Florida
Public Relations Association (FPRA) or Public Relations Society of
America (PRSA), or other industry group relevant to the agency or
its clients.QUALIFICATIONS:-- 5 to 10 years of public relations'
and social media experience required-- Bachelor's degree in Public
Relations, Communications, or Journalism required-- AP Style
proficiency required-- Project Management experience required--
Must be media trained-- Experience managing junior-level employees
preferred-- Agency experience preferred-- Corporate experience a
plus
Keywords: &Barr, Orlando , Public Relations Account Executive, Advertising , Orlando, Florida
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