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Director of Creative Services

Company: Holiday Retirement
Location: Orlando
Posted on: February 23, 2021

Job Description:

Full Time Community Name: 0001 Home Office Working for Holiday RetirementHoliday Retirement helps older people live better,--and we accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.If you have a passion for making a difference in the lives of older people, we'd love to talk to you.
    In the role of Director of Creative Services, you will be responsible for Holiday's strategic creative and content development in both offline and digital formats. This leader will develop and manage content and creative that drives lead generation, supports the collateral needs of a national sales team, enhances the branding and positioning of individual communities, and promotes an environment of innovation and collaboration. This role is responsible for developing content to attract and convert leads and drive endorsements from both internal and external customers. Content and creative will be spread across a broad distribution: corporate and local community web presence, landing pages, educational articles, email, newsletters, sales collateral, direct mail, referral partner sites, and more. The role works closely with internal stakeholders to ensure that the vision is created and enacted on time and on budget and they manage the people, processes, and technology to make that happen.

    Director of Creative Services Responsibilities:
    • Develop, plan, and manage the content, creative and the corporate external PR strategy.
    • Effectively develop and publish content in multiple environments, including website and social media, video, print, collateral, direct mail, and email.
    • Create a content calendar that covers a broad range of formats.
    • Articulate the Holiday Retirement mission and value proposition and positioning in the senior living industry through text, imagery, graphics, and video.
    • Execute a comprehensive strategy that drives both lead generation, lead conversion, and brand awareness.
    • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
    • Present, or oversee presentation of final concepts, and obtain approvals for deliverables.
    • Track content performance and communicate content analytics and strategic decisions based on data.
    • Perform in a varied role as both an individual contributor as well as a manager of resources, able to execute strategically as well as tactically.
    • Participate in the hiring and performance management of a small team: conduct weekly one on one's, quarterly talent mapping and performance conversations and talent development.
      • 7+ years of experience with content marketing, communications and design.
      • Experience in performance marketing or lead generation environments is required with expertise in a variety of content environments (direct mail, email, web pages, social media, sales collateral, press releases).
      • Knowledge of software related to graphic design, video editing, analytics, project management and social media.
      • Knowledge of SEO practices and content management systems.
      • Knowledge of digital marketing strategies and execution across multiple channels (i.e. paid search, social media, email).
      • Experience managing external freelancer or agency resources, as well as an internal team of direct reports.
      • Demonstrated ability in influencing media relations and enhancing the reputation of the company.
      • Superb written communication skills and demonstrated excellence in producing a wide variety of content outputs.
      • Strong project management and organizational skills.
      • Excellent verbal and written communication skills.
        For 50 years, Holiday has been in the business of helping older adults live better, age more successfully and stay independent for as long as possible. Today, over 30,000 older adults in over 260 communities across 43 states call a Holiday community home: and our employees agree. Beginning in early 2018, and every year since, Holiday has been certified a great workplace by Great Place to Work Institute(R), an honor that was also extended to 221 of its communities in 2020. Helping older people live better is a tremendous privilege and we would love to share more about our mission with you.Holiday Retirement is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.--Req ID: 86688--
        Nearest Major Market: Orlando
        Job Segment: Manager, Developer, Marketing Communications, Communications, Project Manager, Management, Technology, Marketing

Keywords: Holiday Retirement, Orlando , Director of Creative Services, Advertising , Orlando, Florida

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