Field Marketing Manager - eV Business (Florida Region)

Company: Medtronic
Location: Orlando
Posted on: January 14, 2021

Job Description:

The person in this role will cover the state of Florida and must reside in this regionCareers That Change Lives:Make an impact on patients suffering from Chronic Venous Insufficiency (CVI). Help improve patient access to therapies that improve their lives by engaging with customer physicians, referring physicians, and the sales team to educate and develop the patient care pathway.We are looking for a Field Marketing Manager to raise awareness and education on endoVenous disease states and our VenaSeal therapy. This role sits within the Market Development group and will collaborate closely with Sales, Medical Affairs, and Product Marketing. To be successful in this role you will need to develop comprehensive clinical knowledge of Medtronic---s endoVenous business and VenaSeal product, and the ability to effectively communicate that knowledge to the public, including potential referring physicians, treating physicians, clinical staff, and patients in order to support our US Market Development strategy.We value what makes you unique. Be a part of a company that thinks differently to solve problems and deliver meaningful innovations.A Day in the Life: ---You will increase market penetration for VenaSeal by being the area expert for facilitating and executing initiatives to develop better patient care pathways and systems of care for CVI patients. ---You will work with the market development team, sales district managers, territory managers, and clinical specialists to develop strategies and business plans to accelerate the execution of pathway initiatives for better patient care. ---You will travel throughout your area to educate and support high potential VenaSeal customers, maintain a network of local key opinion leaders and CVI champions, and to assist in the sharing of best practices from successful hospitals and programs throughout the country. ---You will be responsible for educating and supporting key treating physician accounts as determined by supporting data, geographic canvasing and the direction of marketing leadership. ---In conjunction with sales, market development, and marketing communications you will identify, create, and execute referrer and patient awareness campaigns in under-penetrated locales. ---You will work directly with referring physician specialties such as family practice, internal medicine, podiatry, wound care center staff and other specialties with an indication to refer a patient for further disease state evaluation with a direct focus on the care pathway. ---You will provide advanced clinical and technical support on VenaSeal. Educate physicians and support staff on product instructions for use, troubleshooting, clinical data, industry news, and relevant competitive positioning. ---You will provide patient pathway, market, and competitor information to the marketing team and leadership; provide insight into the operationalization of our strategies; and help inform our strategy and initiatives moving forward. ---You will become a subject matter expert on CVI pathway development and best practices. ---You will provide weekly and quarterly summaries of performance against objectives to marketing management as well as attending quarterly performance reviews and all required meetings.---Travel - local and regional travel required up to 70% of the timeMust Have: Minimum Requirements ---Bachelor's degree and at least 4 years of experience in a marketing, clinical, sales, or sales support role (2 years of experience with Advanced Degree) ---Project or program management experience Nice to Have: ---Master---s Degree ---Previous Medtronic experience in clinical, sales or marketing, or experience in the healthcare industry, medical device or pharmaceutical preferred ---Strong project management skills and experience coordinating and executing field-based marketing programs ---Previous experience with developing and executing therapy awareness and education programs strongly preferred ---Previous experience with clinical and technical product and procedures in a hospital or clinic-based environment ---Microsoft Outlook, Excel, Word and PowerPoint experience About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let---s work together to address universal healthcare needs and improve patients--- lives. Help us shape the future. Physical Job Requirements The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America) Additional Information Posting Date: Jan 8, 2021Travel: Yes,

Keywords: Medtronic, Orlando , Field Marketing Manager - eV Business (Florida Region), Advertising , Orlando, Florida