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Media & Public Relations Mgr

Company: Nemours
Location: Orlando
Posted on: March 29, 2020

Job Description:

As one of the nation s leading pediatric health care systems, Nemours is committed to providing all children with their best chance to grow up healthy. We offer integrated, family-centered care to more than 300,000 children each year in our pediatric hospitals, specialty clinics and primary care practices in Delaware, Florida, Maryland, New Jersey and Pennsylvania. Nemours strives to ensure a healthier tomorrow for all children even those who may never enter our doors through our world-changing research, education and advocacy efforts. At Nemours, our Associates help us deliver on the promise we make to every family we have the privilege of serving: to treat their child as if they were our own. As one of the nation's leading pediatric health care systems, Nemours provides world-class clinical care in five states: Delaware, Florida, New Jersey, Pennsylvania and Maryland. We have made a promise to children and families to do whatever it takes to prevent and treat even the most disabling childhood conditions and help children grow up healthy and reach their full potential. It is a promise that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education and prevention. A promise based on caring for every child as we would our own. U.S. News & World Report ranks Nemours among the nation's best in pediatric specialty care. Nemours is a recognized leader in pediatric specialty care and one of the nation s leading integrated children s health systems, poised to be among the national and international healthcare community s strategic partners of the future.We are seeking a Media and Public Relations Manager.Job Summary:Reporting to the Enterprise Director of Public Relations, this position leads the development and implementation strategic communications initiatives in Florida which enhance and protect the reputation of the organization and its Associates. This individual must quickly develop an extensive understanding of Nemours existing and new strategic priorities and use creativity, knowledge of communications tactics and strong internal and external relationships to drive organizational goals

  • Utilize a keen sense of what makes a story for a wide variety news organizations and a deep understanding of the elements needed to secure the interest of journalists in order to turn strategic priorities into successful communications campaigns.
  • Display a high degree of comfort in pitching story ideas on complex topics and coordinating with news organizations to produce the best possible coverage. Serve as an organization spokesperson when necessary.
  • Proactively identify issues that may impact the organization s reputation and develop and execute communications plans to mitigate situation.
  • Serve as the public information officer on the hospital incident command team, providing quick external communication counsel to Nemours leaders.
  • Master new and existing social media channels and lead the creation of engaging digital content which drives awareness of Nemours; Use social media analytics to regularly refine strategic approach in coordination with social media manager.
  • Create a variety of communications products including video news releases, press releases, fact sheets, talking points, award nominations, by-lined articles, opinion/editorials and speeches ensuring each includes timely, accurate information and key messages.
  • Develop strong relationships with Nemours leaders in order to stay consistently aware of strategies, achievements and developments.
  • Engage with external groups such as trade organizations and hospital partners and ensure Nemours is showcased appropriately in their communications efforts.
  • Manage a direct report, ensuring work is aligned with department goals, skills are developed and Associate is engaged in organization s mission. Manage contractors including videographers and writers, ensuring work is within budget, scope and meets high standards.
  • A willingness to work non-traditional hours.Requirements:
    • The candidate must have a Bachelor's degree in Marketing, Communications, Public Relations, Journalism or English (M.B.A. or Master's degree in a relevant field preferred)
    • Ability to shoot and edit digital video and photos
    • Prior experience in healthcare
    • Relationships with Florida journalists
    • More than 5 years of experience
    • Understanding of Florida business and community organizations and leadersPerformance Skills:
      • Prefer candidates who are able to speak and write fluently in Spanish
      • Demonstrated success in developing and executing public relations campaigns which promote strategic priorities.
      • Development of digital content that performs strongly in social media.
      • Exceptional writing and communications skills
      • Comfort with working directly with journalists and senior leadersOur dedication to professionals who are dedicated to children frequently earns Nemours a spot on the list of top workplaces in the communities we serve. Our Associates enjoy comprehensive benefits, including our unique Bridge to a Healthy Future pediatric health plan, an integrated wellness program, opportunities for professional growth, and much more. As an equal opportunity employer, Nemours focuses on the best-qualified applicants for our openings.REQ#: 28910 Associated topics: design, graphic, marketing, marketing manager, media, public relations, relation, relationship, reputation, sponsored

Keywords: Nemours, Orlando , Media & Public Relations Mgr, Advertising , Orlando, Florida

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